TAMPA, May 3, 2013 - The window for the Republican Party to make any difference in the 2014 election through minority communities is closing. The chance to institute policies and strategies that will save the party is very quickly draining away. It is looking like we are about to see a great big helping of “the same ‘ol crap!”
Yes, there have been two hires in the Washington office as of late. Raffi Williams is the Deputy African American Communications Director. A more recent hire is Amani Council as Director for African American Communications. Both of these hires were part of the suggestions in the Growth and Opportunity Project. According to several sources, Growth and Opportunity Project is not a plan but simple a set of suggestions.
A great number of Black Republicans/conservatives have yet to see any real movement at the community level. In fact, they have not seen any movement at the state level of the party either.
In Florida, there are several openings where Governor Scott could make appointments to change the optics, but at this point it seems unlikely anything will be or look different.
Also in Florida, the Republican Party of Florida today announced the hiring of new Executive Director, Juston Johnson. This hire does not play to the diversity message in the Growth Project. The song remains the same.
If Reince Priebus is under the impression that Republicans can ride into minority communities on the back of more White conservative candidates holding up the same “MLK Was A Republican” signs, he is in for the shock of a lifetime. The truth is that it is going to take 20 years to repair the damage of neglect by the Republican Party in minority communities. A more important truth is that it cannot be done by using candidates and campaigns. This work must be done by community infusion.
If chairman Priebus is hoping that congress will pass comprehensive immigration reform and that will make the difference, he will be disappointed. If there is any immigration reform bill passed, the Democrat machine is at the ready to claim the good. They will be able to do that better and faster because of the information dissemination infrastructure they have at the disposal. Republicans are in the “stone-ages” on that front.
The Republican Party must get thousands of people on the ground in communities across the nation working with leaders, implementing long term solutions. The party must be willing to build an effective and accurate micro-targeting infrastructure not based on candidate information. And the party leadership must being willing to hear the good, bad, and the ugly about its current efforts.
We are only nine months from the start of another election season. Where are the state and local initiatives? Where are the local infusion teams, joining and investing in community organizations? Where are the dollars that make all of these possible? We are nearly out of time.
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