Republican minority outreach: Will it work?

GOP plans to reach out to minorities address real problems, but is the effort too little, too late? Photo: AP

WASHINGTON, March 20, 2013 — The GOP, under the direction of Reince Priebus, has come up with a plan aimed at re-branding and re-energizing the party.

While some people have serious problems with this GOP effort, it is obvious that something must change if the GOP will ever win another national election. 

In 2009, many Black conservatives understood that the GOP had a great deal of work to do to open itself to the minority community. The GOP had come completely dis-connected with the urban community.

During the 2008 presidential campaign, minority Republicans begged the presidential campaign to interface with the urban community. GOP leaders responded with a Goldwateresque “there are no fish there.” What we knew was that with Barack Obama running on the Democratic ticket, the Republicans were going to have to provide a tangible, history-denying reason to vote Republican. We knew that the candidates were going to have make it into bright blue areas even if to chop a few percentage points away from Obama. The establishment money said no, and Barack Obama became president.

2010 was a completely different story. The Tea Party movement banded together and was able to push some of the establishment Republicans aside. They were able to get people elected at every level. The Republicans won governorships, state legislatures, and the House of Representitives. It seemed like there was momentum moving into 2012. Alas, someone woke up Karl Rove and the disaster that was 2012 was on.

Congratulations to a re-elected President Obama.

The post-mortum of the 2012 election plainly demonstrates that White people voted for Gov. Romney; minority voters did not. Romney received 59 percent of the white vote, compared to 39 percent for Obama. Obama, however, received 93 percent of the black vote, 71 percent of the Hispanic vote, and 73 percent of the Asian vote. 

Chairman Priebus must not only ingest these numbers but also develop a plan to counter them. It is apparent that the Republican message was not found relevant in the urban communities across America. If Republicans are not able to find a way to make conservatism relevant in the urban communities, we will continue down this path to a socialist state, period. Many of the major conservative radio and television personalities believe that admitting failure in such a public manner is not the way to go. They also think that by admitting it has a problem with minority voters, the GOP is showing weakness. “

What they seem to miss is that there isn’t an IHOP big enough to have this meeting in private.

In the coming series of article we will explore the GOP’s plan. We will praise where praise is due, as well as, criticize when appropriate. We will continue the conversation by doing something crazy … looking at what is true and honestly analyzing the information.


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Willie Lawson

Willie Lawson is an Urban Conservative that a grassroots conservative that is swinging the independent media bat for the fences. Willie is the host of the Willie Lawson Show on Blogtalkradio since march of 2008. He is the host of the Liberty NewsCast on Liberty News. Willie is an associate of URBAN GAME CHANGERS

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