LOS ANGELES, March 9, 2012—On March 8, 2012, without the aid of husband or financial inheritance, 41-year-old Sara Blakely became the youngest self-made woman on Forbes’ World Billionaires list—now worth ten figures, according to Forbes Magazine.
Blakely is the creator of Spanx hosiery. Her simple idea let this entrepreneur establish a line of American-made undergarments that has grown into a clothing empire.
The economy in urban communities is growing. In Atlanta, GA, 61% of the women are women of color. They are Black, Latina, and of other races. The women in Atlanta are curvy and love to look beautiful.
“Atlanta has been such a supportive community,” says Blakely. She moved there from Florida in the late ‘90s. “If I had launched in New York, I may have gotten lost in the shuffle,” she adds.
When Sara Blakely was 27-years-old, she was looking for a simple and easy hose solution. She wanted to maintain the slimming effect of old school pantyhose that women have worn for decades to smooth their body shape, but without covering her feet. By taking scissors and cutting the foot portion off of her favorite pantyhose, she got just what the doctor ordered, the best of both worlds!
“They made me look a size smaller, smoothed everything out, got rid of the panty line, and I thought, ‘This should exist for women!’” Sara Blakely told to Oprah back in 2000. Now after 12 years of a growing, thriving, successful business, Spanx owner Sara Blakely is entertaining the possibility of taking her company public.
“I was always very closed-minded to the idea. I have been funding this out of my pocketbook for the last 12 years… But with extensive plans for international growth, it may be the time to bring in outside investors,” Blakely told Forbes Magazine.
It is one thing to look at a woman, admire her ability to look curvaceous and sexy, to come off as a polished, “put together woman” with curves under control that can turn any man’s head. It’s even better when you’ve created a product that can be packaged and turned into a strong, sexy “bottle shape of joy,” knowing that that “put together woman” must be wearing a Spanx.
Watch out men. It is now your turn. In 2012, Spanx has extended its line of undergarments with a line of men’s clothing, and the men are loving it! They are getting a slimmer look with with men’s compression t-shirts, getting a dose of support, comfort and confidence from Spanx.
Entrepreneurial women are a growing force in our country. They are strong, passionate, and bright contributors to the American economy, creating products made here in the USA. Sara Blakely has taken on the American dream and contributed to the economic growth and rebound so needed by our country. If you want to know the secret to turning America around, watch women in business take the lead. Watch them build businesses without asking for anyone’s permission, bringing about real change and helping good people get back to work.
Starting a business in an urban community, where activity in the fashion industry is on the rise, was still a financial risk. But it paid off for Blakely. Sara Blakelys in other cities can be a catalyst for growth across the country, creating new products, economic growth, and jobs in their communities. We don’t need the government to create make-work and subsidize stagnation.
It takes capitalists like Sara Blakely to rebuild a vibrant America. They bring jobs and business back to America and are the engines of economic recovery. Unlike the government, they don’t just create do-nothing wage jobs. They create wealth and careers.
Women like Blakely who own and start businesses are risk takers who do not look at the barriers this world raises to their succes, but at the solutions. More and more women are out-performing men in the workplace, not only by lending themselves to new business ideas, but taking charge as the motivated doers of action-driven success.
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