Starting a new column in WTC Business

Ice cream is a tasty metaphor for life. Photo: T. Hawk/Flickr

LOS ANGELES, March 12, 2013 – Over the next few weeks and months, in this column I am going to deliver to you, in two-minute increments, some of the best secrets to getting what you want out of life—in business, in health, fitness, and maybe even ice cream. 

Okay, maybe we won’t prioritize ice cream first. 

But ice cream, in a sense, is a good metaphor for life, and what we want out of it. Think about it for a minute—what comes to mind when you think of ice cream. It depends, right? 

If you are on a diet, if I mention ice cream, you might want to grab an ice pick! But if you are slim and trim and ready to cheat a bit on your diet, ice cream might be the perfect ticket to sugar-filled heaven. Conversely, if you are gluten-free (and more and more studies suggest we all should be), when I mention ice cream, you might think “Oh, that’s poison.” 

And so it goes. Everything in life is like that—it’s all about context, focus, decisions and direction. It’s about framing. Life is what you decide it is. 

That’s the core of this column, and what I will try to impart to you. (And I will try to not use words like impart overmuch, since that word—and frankly words like “overmuch” as well, are polysyllabic phraseology that makes it more difficult to get at the meat of the subject at hand.) Unless you are vegan, in which the word “meat” gets in the way of getting to the meat of what I’m talking about…but I digress. 

I want to welcome you, formally, to take this journey with me. Together, we will explore the depths of atom to find out why the Heisenberg Uncertainly Principle is at the heart of what you thought of last night’s dinner and why your job possibly sucks. We will also explore the heavens above to describe why Jupiter is named Jupiter and why, since that large planet is not named Bob, you might have hope for your own future. 

All these rather tangential ideas will become manifest—I hope. I want to thank the good people at Washington Times Communities for giving me this opportunity, and formally thank the great and stylish Eric Zuley (Google the “Hollywood It Guy” and follow him—if you want to know where it’s at, that is). 

In a sense, this very column is an example of the essential Two Minute Success Principle, which is, really: deciding to do something. Sounds simple. It is, and it works. 

Woody Allen once famously said, “80 percent of success is showing up.” That is true. Show up—for anything—and chances are good that things will go your way. 

Show up for your spouse by taking care of how you look and act—and show up with flowers or dinner, and you are likely to get a big smile and more. Show up for work with an attitude that drives you to find out what is right instead of what is wrong, and you are likely to keep a regular paycheck. Show up for art class and you will soon be a better artist. Show up with your “A-game” for a date and you are more likely to have a great time than if you stay home. 

So, for the next two minutes, make a list of stuff you are avoiding doing. Write that on a Post-it. Stick it near your computer. Check off one item a day. See? In two minutes you solved probably 80 percent of what you are putting off in life.

I want to end each column with a book recommendation. Yes, take your nose out of your computer and put it in a book once a week. It will help make you smarter and happier. This week’s recommendation is Stumbling Upon Happiness by Daniel Gilbert. You can buy it on Amazon for as little as $3.77 and it will be the best three dollars and seventy-seven cents you have ever spent—because in this book you will see empirical evidence of why our world is essentially imaginary. 

Not to say that ice cream, if you eat it, contains only imaginary calories. No, this book, as is life, is much more subtle than that. But certainly, if ice cream is a metaphor for life and how we view it, happiness is the cherry on top, and “Stumbling Upon Happiness” will help you see why. 

See you next week.


This article is the copyrighted property of the writer and Communities @ WashingtonTimes.com. Written permission must be obtained before reprint in online or print media. REPRINTING TWTC CONTENT WITHOUT PERMISSION AND/OR PAYMENT IS THEFT AND PUNISHABLE BY LAW.

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Richard L. Greenwood, Jr.

Richard L. Greenwood, Jr. is a problem solver and encourager. He is a technology and business developer, a screenplay writer, a partner of a successful Silicon Valley ad agency (Firepower Creative) and is also a professional photographer, filmmaker, musician and fine artist. For more than 30 years, Rich has interviewed thousands of people and read hundreds of books about how to get results faster—in business, in life, and in health. Now he is going to share a lifetime of learning with you.

Connect with Rich at IdeasForSale@mac.com

www.FirePowerCreative.com, www.2BePhotogenic.com

Contact Richard L. Greenwood, Jr.

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