Celebrity Apprentice All-Stars back to battle Sunday, March 3, on NBC

NBC hopes Train Wreck TV is Must See TV to help stop its steep ratings decline. Photo: The All Stars of Celebrity Apprentice Season 13 / Photo Adam Olszewski NBC

SAN DIEGO, March 3, 2013 – It’s no coincidence that the All-Stars format has come to “The Celebrity Apprentice” in Season 6. It proved to be popular for executive producer Mark Burnett when he tried it on his reality TV series “Survivor.” So Burnett and executive producer and host Donald Trump hope they can repeat that success with their Sesason 6 All-Stars edition of “The Celebrity Apprentice” starting this Sunday, March 3,

The All-Stars format isn’t always a big winner in reality TV. It fell flat when “Dancing With The Stars” tried it last season.

Coming back to battle for their selected charities are Poison singer and previous winner Bret Michaels, actress Claudia Jordan, former Playboy model Brande Roderick, Twisted Sister frontman Dee Snider, reality TV star Omarosa Maniguilt, former Chicago Bulls basketball star Dennis Rodman, magician Penn Jilette, actor Gary Busey, country singer and season 2 runner-up Trace Adkins, singer LaToya Jackson, actress Marilu Henner, rapper Lil Jon, actor Stephen Baldwin and actress Lisa Rinna.

It was tempting to list the participants in order of crazy train factor, but it is impossible to sort them out. There is something polarizing about nearly single person on the show, which seems to be the point this season. Trump and NBC seem to revel in the clash of big personalities and big egos. Promotional commercials feature the conductor of the crazy train, Gary Busey. Graphics from NBC depict the contestants in a boxing ring. These reality TV pound for pound pugilists would make Floyd Mayweather look reserved.

Put up your dukes: The All-Star edition of Celebrity Apprentice is sure to be a full-contact reality show. Photo: NBC

The winner of “Celebrity Apprentice All-Stars” will get $250,000 for his or her charity and can win significant money along the way. Trump says the celebrities are put to the toughest tests yet this season, no doubt to stress them out and let their bad behavior emerge.

Just in case the challenges themselves aren’t enough to fuel the fire, the one new wrinkle this season is the addition of previous winners to this season as boardroom advisors: Comedienne Joan Rivers, TV host Piers Morgan, country singer John Rich, and TV talk show host Arsenio Hall.  You know Rivers and Morgan will pour some gasoline on the flames.

Previous winner Michaels and runner-up Adkins were appointed team leaders, and they chose the members of their teams. In previous seasons, the teams were divided into male and female teams, but there are only six women among the 16 celebrities on the show. Michaels’ team is called “Power;” Adkins’ team is named “Plan B.”

The first challenge involves selling celebrity-recipe meatballs, with all the snickering you’d expect from boys hitting puberty.

Model Roderick reportedly watched 75 hours of previous Celebrity Apprentice shows, studying her opponents. Season 5’s Dee Snider says he plans to be more “aggressive, direct, and focused” this season.

Omarosa (she has a last name, but who even knows it?), who originally appeared on a non-celebrity version of “The Apprentice” and is now the only player to appear on three versions of the series, and actresss Marilu Henner both point to Trace Adkins as the one to watch this season. They’re right. The country singer came in second place on Season 7 to Piers Morgan, and he’s even more motived this time, because he feels he has a debt to repay to his charity, the American Red Cross.

Country singer Trace Adkins, runner up to Piers Morgan in his season, is the odds-on favorite to win the All-Star edition of Celebrity Apprentice. Photo: NBC

In June 2011, Adkins’ home in Brentwood, Tennessee burned down. He was on his way to a concert in Alaska, unable to help his family who had gotten out safely. Adkins told country music website TheBoot.com the American Red Cross looked after them. He became a celebrity spokesperson for the organization in 2012. “We were fortunate because we only lost ‘things’ that could be replaced. That’s not the case for every victim of disaster and that’s when the Red Cross steps in. From personal experience, I am supporting the Red Cross and their work to unite families and aid in times of need.”

So it took Adkins’ house burning down for him to come back one more time.

Other charities benefitting include the American Diabetes Association, Opportunity Village, Alzheimer’s Association, AIDS Project L-A, Make A Wish Foundation, and St. Jude’s Children’s Research Hospital.

If you like train wreck reality TV, this may be the show for you. NBC hopes there are a lot of people who like train wrecks. The network’s ratings have been in free fall since the end of the NFL season, and it’s desperate for a hit.

“All-Star Celebrity Apprentince” debuts on Sunday, March 3, at 9 p.m Eastern/Pacific on NBC. The show runs two hours for the first four weeks, then moves to 10 p.m. and one hour on March 31.


Gayle Lynn Falkenthal, APR, is President/Owner of the Falcon Valley Group in San Diego, California. She is also a serious boxing fan covering the Sweet Science for Communities. Read more Media Migraine in the Communities at The Washington Times. Follow Gayle on Facebook and on Twitter @PRProSanDiego. Gayle can be reached via Google +

Please credit “Gayle Falkenthal for Communities at WashingtonTimes.com” when quoting from or linking to this story.   



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Gayle Falkenthal

Gayle Lynn Falkenthal, MS, APR, is President of the Falcon Valley Group, a San Diego based communications consulting firm. Falkenthal is a veteran award winning broadcast and print journalist, editor, producer, talk host and commentator. She is an instructor at National University in San Diego, and previously taught in the School of Journalism & Media Studies at San Diego State University.


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