TV tonight: 26th annual ‘Shark Week’ adds ‘Shark After Dark’ to lineup

Discovery Channel’s ‘Shark Week’ is bigger and better than ever this year

Photo: Discovery/Shark Week

WASHINGTON, August 4, 2013 —Who doesn’t pause and ponder the probability of a shark attack before diving into the ocean? That number will see a rapid rise after this week’s 26th annual “Shark Week” on Discovery Channel.

 Last year Discovery Channel’s “Shark Week” brought in 21.4 million viewers during premiere episodes. In response to the popularity, the summer event has expanded its programming to include 11 episodes and a late-night talk show that will air each evening during “Shark Week.”

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“Shark After Dark,” hosted by comedian Josh Wolf will satisfy anyone who just can’t get enough “Shark Week.” The show will feature comedic pieces, footage from Discovery’s editing room floor, and guests that will include celebrities, shark experts, and shark attack survivors. The show will also give viewers a chance to tweet questions to the shark experts, and look back at some of the highlights from the past 26 years of “Shark Week.”

On the social media front in 2012, there were more than 1.6 million Tweets about “Shark Week,” (doubling the volume of 2011), and accounted for 35% of all cable social activity from August 12-16, according to Trendrr.

This year expect at least some of the tweets to lament the loss of Snuffy the Seal. Snuffy is the star of a commercial advertising “Shark Week” that features his heartwarming release back into the wild. The commercial elicits the requisite warm and fuzzy feeling, that is until a shark leaps up and snatches Snuffy seconds before his release.

The commercial quickly went viral and served the Discovery Channel well in promoting “Shark Week” while sending millions to the internet to see if it was real.  It may not be the most politically correct way to promote the week-long event, but it’s hard not to laugh when it’s clear the story of Snuffy is just a very clever commercial.

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Considering the outrage of some people, maybe the network should have added a disclaimer that states no seal was harmed in the filming of the commercial, but dead or alive, Snuffy is a star and Discovery Channel is the winner.

So warm up those ipads and laptops and join in on what has become the social media event of the summer. And keep in mind that although the chance of getting attacked by a shark is just one in 3.7 million, sharks aren’t real keen on statistics. Just ask poor little Snuffy.

Tonight’s viewing:

All times are EDT:

8 p.m.

ABC: Secret Millionaire: (New) Anne Beiler, the founder of Auntie Anne’s Pretzels, travels to Baltimore to find people worthy of donations.

CBS: Big Brother: (New) Nominations for eviction are revealed.

FOX: The Simpsons: (Repeat) Moe is flying high after venture capitalists take a shine to his homemade whiskey.

NBC: Sunday Night Football: Cowboys vs. Dolphins: (Live) Hall of Fame Game - Cowboys vs. Dolphins

8:30 p.m.

FOX: Bob’s Burgers: (Repeat) Tina dates a ballet dancer, which leads to a dance-off between him and a jealous Jimmy Jr.

9 p.m.

ABC: Whodunnit: (New) When the lights go out and a chandelier falls from the ceiling, the guests must investigate the latest murder in the dark.

CBS: Unforgettable: (New) Carrie works undercover with a team of bank robbers to catch a notorious thief.

FOX: Family Guy: (Repeat) The Griffins are selected to have their television-viewing habits monitored, but Peter gets carried away when he tries to take over the airwaves.

HBO: True Blood: (New) Jason gets to know Violet in vampire camp; Sarah is desperate to keep Tru Blood flowing; Sookie mulls brokering a deal between Warlow and Bill; Sam’s and Nicole’s futures depend on Alcide’s decision.

Showtime: Dexter: (New) Dexter monitors a young psychopath to see if he is suited for Dexter’s table. Meanwhile, Dexter and Debra get back to normal but are surprised by a visitor from the past.

9:30 p.m.

FOX: Family Guy: (Repeat) The gunman who shot Joe and put him in a wheelchair escapes, so Quagmire and Peter join Joe to track him down.

10 p.m.

ABC: Castle: (Repeat) The young rising star of “The Wives of Wall Street” is murdered; Castle tries to give Beckett a Valentine’s Day gift, but his plans go awry.

CBS: The Mentalist: (Repeat) Lorelei resurfaces and wants to know if Red John is linked to her sister’s death.

Showtime: Ray Donovan: (New) Ray creates an incriminating video in an effort to shut down Van Miller’s investigation. He also has a score to settle with Mickey after learning the old man put his kids in danger. Elsewhere, Ezra wanders off before his scheduled surgery, and a housewarming party at Bunchy’s new abode gets out of control.

HBO: The Newsroom: (New) Maggie attempts to persuade Rebecca that her trip to Africa with Gary didn’t have any lasting effects. Meanwhile, Will’s lousy on-air interview with an Occupy Wall Street protester hinders Neal and Jerry’s future access; and Jim helps Hallie land an important interview.

Basic cable:

New episodes of:

Food Court Wars at 8 p.m. on Food Channel

Air Jaws: Countdown to Shark Week 2013 at 8 p.m. on DSC

The Real Housewives of New Jersey at 8 p.m. on BRAVO

Sunday Best at 8 and 9 p.m. on BET

The Killing at 9 p.m. on AMC

Keeping Up With the Kardashians at 9 p.m. on E!

Food Network Star at 9 p.m. on Food Channel

Love it or List it, Too at 9 p.m. on HGTV

Princesses: Long Island at 9 p.m. on BRAVO

Sister Wives at 9 p.m. on TLC

Drop Dead Diva at 9 p.m. on LIFE

Mountain Men at 9 p.m. on History Channel

Megalodon: The Monster Shark Lives at 9 p.m. on DSC

Call of the Wildman at 9 p.m. on Animal Planet

Call of the Wildman: More Live Action at 9:30 p.m. on Animal Planet

Falling Skies at 10 p.m. on TNT

Rock My RV With Bret Michaels at 10 p.m. on Travel Channel

Ice Road Truckers 10 p.m. on History Channel

Copper at 10 p.m. on BBC

Brother vs. Brother at 10 p.m. on HGTV

Devious Maids at 10 p.m. on LIFE

Inside the American Mob at 10 p.m. on NGC

Breaking Amish: LA at 10 p.m. on TLC

For movie lovers:

8 p.m.

The Wedding Planner on ENC

Nurse Betty on FLIX

Max Payne on FXM

Rio on FX

Ruggles of Red Gap on TCM

Fahrenheit 9/11 on TMC

9 p.m.

Crazy, Stupid Love on HBO

The Bourne Legacy on HBO

The Terminator on MOMAX

The Iron Lady on SHO

Think Like a Man on STARZ

Tyler Perry’s I Can do Bad All by Myself

Later tonight:

Ghost Rider: Spirit of Vengeance at 9:45 p.m. on ENC

Love and a .45 at 10 p.m. on FLIX

Philadelphia at 10 p.m. on SUND

W. at 10:05 p.m. on TMC

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Lisa King

I was born and educated in Southwest Virginia, traveled with my job all over America in my twenties and early thirties then came back to the mountains to raise my daughter.

I’ve been employed as everything from a quality control technician in industrial construction, to a mail processing plant manager, to postmaster of a small town. I’ve been to forty nine of the fifty states, as well as many other countries. Traveling will always be a passion I indulge, and something I’ll call upon often in my writing. 

I come from a long line of story tellers, and will shamelessly exploit a family tree resplendent with colorful and unique characters, both past and present.

In short my perspective will reflect the pride and familiarity I have of my Appalachian heritage. My stories will be a reflection of the values I believe we hold dearest here, all embellished with a healthy dose of Southern Appalachian flare.


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