WASHINGTON, August 4, 2013 —Who doesn’t pause and ponder the probability of a shark attack before diving into the ocean? That number will see a rapid rise after this week’s 26th annual “Shark Week” on Discovery Channel.
Last year Discovery Channel’s “Shark Week” brought in 21.4 million viewers during premiere episodes. In response to the popularity, the summer event has expanded its programming to include 11 episodes and a late-night talk show that will air each evening during “Shark Week.”
“Shark After Dark,” hosted by comedian Josh Wolf will satisfy anyone who just can’t get enough “Shark Week.” The show will feature comedic pieces, footage from Discovery’s editing room floor, and guests that will include celebrities, shark experts, and shark attack survivors. The show will also give viewers a chance to tweet questions to the shark experts, and look back at some of the highlights from the past 26 years of “Shark Week.”
On the social media front in 2012, there were more than 1.6 million Tweets about “Shark Week,” (doubling the volume of 2011), and accounted for 35% of all cable social activity from August 12-16, according to Trendrr.
This year expect at least some of the tweets to lament the loss of Snuffy the Seal. Snuffy is the star of a commercial advertising “Shark Week” that features his heartwarming release back into the wild. The commercial elicits the requisite warm and fuzzy feeling, that is until a shark leaps up and snatches Snuffy seconds before his release.
The commercial quickly went viral and served the Discovery Channel well in promoting “Shark Week” while sending millions to the internet to see if it was real. It may not be the most politically correct way to promote the week-long event, but it’s hard not to laugh when it’s clear the story of Snuffy is just a very clever commercial.
Considering the outrage of some people, maybe the network should have added a disclaimer that states no seal was harmed in the filming of the commercial, but dead or alive, Snuffy is a star and Discovery Channel is the winner.
So warm up those ipads and laptops and join in on what has become the social media event of the summer. And keep in mind that although the chance of getting attacked by a shark is just one in 3.7 million, sharks aren’t real keen on statistics. Just ask poor little Snuffy.
All times are EDT:
ABC: Secret Millionaire: (New) Anne Beiler, the founder of Auntie Anne’s Pretzels, travels to Baltimore to find people worthy of donations.
CBS: Big Brother: (New) Nominations for eviction are revealed.
FOX: The Simpsons: (Repeat) Moe is flying high after venture capitalists take a shine to his homemade whiskey.
NBC: Sunday Night Football: Cowboys vs. Dolphins: (Live) Hall of Fame Game - Cowboys vs. Dolphins
FOX: Bob’s Burgers: (Repeat) Tina dates a ballet dancer, which leads to a dance-off between him and a jealous Jimmy Jr.
ABC: Whodunnit: (New) When the lights go out and a chandelier falls from the ceiling, the guests must investigate the latest murder in the dark.
CBS: Unforgettable: (New) Carrie works undercover with a team of bank robbers to catch a notorious thief.
FOX: Family Guy: (Repeat) The Griffins are selected to have their television-viewing habits monitored, but Peter gets carried away when he tries to take over the airwaves.
HBO: True Blood: (New) Jason gets to know Violet in vampire camp; Sarah is desperate to keep Tru Blood flowing; Sookie mulls brokering a deal between Warlow and Bill; Sam’s and Nicole’s futures depend on Alcide’s decision.
Showtime: Dexter: (New) Dexter monitors a young psychopath to see if he is suited for Dexter’s table. Meanwhile, Dexter and Debra get back to normal but are surprised by a visitor from the past.
FOX: Family Guy: (Repeat) The gunman who shot Joe and put him in a wheelchair escapes, so Quagmire and Peter join Joe to track him down.
ABC: Castle: (Repeat) The young rising star of “The Wives of Wall Street” is murdered; Castle tries to give Beckett a Valentine’s Day gift, but his plans go awry.
CBS: The Mentalist: (Repeat) Lorelei resurfaces and wants to know if Red John is linked to her sister’s death.
Showtime: Ray Donovan: (New) Ray creates an incriminating video in an effort to shut down Van Miller’s investigation. He also has a score to settle with Mickey after learning the old man put his kids in danger. Elsewhere, Ezra wanders off before his scheduled surgery, and a housewarming party at Bunchy’s new abode gets out of control.
HBO: The Newsroom: (New) Maggie attempts to persuade Rebecca that her trip to Africa with Gary didn’t have any lasting effects. Meanwhile, Will’s lousy on-air interview with an Occupy Wall Street protester hinders Neal and Jerry’s future access; and Jim helps Hallie land an important interview.
New episodes of:
Food Court Wars at 8 p.m. on Food Channel
Air Jaws: Countdown to Shark Week 2013 at 8 p.m. on DSC
The Real Housewives of New Jersey at 8 p.m. on BRAVO
Sunday Best at 8 and 9 p.m. on BET
The Killing at 9 p.m. on AMC
Keeping Up With the Kardashians at 9 p.m. on E!
Food Network Star at 9 p.m. on Food Channel
Love it or List it, Too at 9 p.m. on HGTV
Princesses: Long Island at 9 p.m. on BRAVO
Sister Wives at 9 p.m. on TLC
Drop Dead Diva at 9 p.m. on LIFE
Mountain Men at 9 p.m. on History Channel
Megalodon: The Monster Shark Lives at 9 p.m. on DSC
Call of the Wildman at 9 p.m. on Animal Planet
Call of the Wildman: More Live Action at 9:30 p.m. on Animal Planet
Falling Skies at 10 p.m. on TNT
Rock My RV With Bret Michaels at 10 p.m. on Travel Channel
Ice Road Truckers 10 p.m. on History Channel
Copper at 10 p.m. on BBC
Brother vs. Brother at 10 p.m. on HGTV
Devious Maids at 10 p.m. on LIFE
Inside the American Mob at 10 p.m. on NGC
Breaking Amish: LA at 10 p.m. on TLC
For movie lovers:
The Wedding Planner on ENC
Nurse Betty on FLIX
Max Payne on FXM
Rio on FX
Ruggles of Red Gap on TCM
Fahrenheit 9/11 on TMC
Crazy, Stupid Love on HBO
The Bourne Legacy on HBO
The Terminator on MOMAX
The Iron Lady on SHO
Think Like a Man on STARZ
Tyler Perry’s I Can do Bad All by Myself
Ghost Rider: Spirit of Vengeance at 9:45 p.m. on ENC
Love and a .45 at 10 p.m. on FLIX
Philadelphia at 10 p.m. on SUND
W. at 10:05 p.m. on TMC
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