WASHINGTON, August 15, 2013 —Last night A&E’s season four premiere of “Duck Dynasty” was the number one nonfiction series telecast in cable history with 11.8 million viewers. The episode also set a cable record for a nonfiction series telecast among adults 25-54 with 6.3 million viewers in the demo.
Not only did “Duck Dynasty” shatter all the records for a nonfiction show on cable, it will likely win the night as the most watched show on broadcast or cable networks. The premiere also had more social network activity than any other telecast by a hugh margin.
Last night’s episode about Miss Kay and Phil’s long delayed wedding was vintage “Duck Dynasty.” The Robertson men grumbled about wearing tuxedos and helping their wives with wedding preparations while Uncle Si was charged with distracting the couple for the day.
Si’s plan was to distract the couple with a day long trip down memory lane. But a rambling trip through West Monroe, La. that included a visit to a run down crack house and a fireworks stand hardly qualified as memory lane.
“It would be nice if you went down memory lane to run up on something that you remembered,” complained Phil. But Si pulled it together in the end by taking the couple to a tree where they carved their initials in a tree five decades earlier. The visit to the initial tree was the first of many tear inducing moments.
Meanwhile back at the Robertson compound, preparations for the wedding continued. The Robertson family stayed true to their humble roots with decorations that included an arbor made of branches and zip ties. Lit candles inside Mason Jars were hung from branches, and bales of hay served as seating.
As Miss Kay walked down the aisle, her daughter-in-law Missy sang a simple tune accompanied only by a ukulele. Miss Kay didn’t wear an expensive wedding dress fussed over and fitted for weeks. Instead, she chose to wear a cream-colored suit and small white net veil that was perfectly suited for the ceremony, and blissfully lacking in “Bridezilla” moments.
The ceremony was conducted by the oldest and only clean shaven son, Alan. Alan served as a preacher in the local church for twenty years before recently joining the family business. True to the Robertson fashion, Alan’s comments were simple and beautiful.
“We all got baptized in the creek back here behind me. And now, here we are, almost 50 years after you two guys got together, having the wedding that you never had, with four generations of Robertsons looking on,” said Alan.
As Miss Kay and Phil stated their love and devotion to each other, the youngest son Jep began crying. He wasn’t alone though. Social media cried right along with Jep, proving that the love affair TV viewers have with the family is as genuine as the vows traded by the two senior Roberstsons.
Despite the fact that the Robertsons are millionaires and could have staged a wedding that any Kardashian would envy, the outdoor setting prepared by friends and family trumped any A-list wedding by far.
The average TV viewer will never attend a million dollar wedding, but most of us have been to a ceremony like the one the Robertsons staged for Miss Kay and Phil. This is one of many reasons we can’t get enough of “Duck Dynasty.” Success hasn’t ruined them.
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