WASHINGTON, April 17, 2013 —Critics of “Duck Dynasty” are quick to assume the family is a bunch of ignorant rednecks, but recent events may prove them all wrong. In addition to making millions with personal appearances and marketing their merchandise, the duck family is currently holding up production of season four until A&E agrees to a salary increase.
Considering the fact that “Duck Dynasty” has become A&E’s most popular show and the most-watched reality show on cable, this should come as no surprise. In its season 3 premiere, “Duck Dynasty” had 8.6 million viewers and an impressive 4.0 rating in the coveted 18-49 demographic.
To put the 4.0 rating in its proper perspective, last week “The Voice” had a 4.4 and “Modern Family” had a 3.3 in the 18-49 demographic. These numbers are just one aspect that demonstrates just how valuable the “Duck Dynasty” franchise has become.
What this means for A&E in layman’s terms is a huge windfall of ad dollars on the backs of the duck family. For this reason the $200,000 per episode the cast is holding out for seems more than reasonable, especially when the show’s low production cost is taken into consideration.
In recent years the cast of reality shows like “Jersey Shore” and “Real Housewives” have taken rude, materialistic and ego driven behavior to new heights. On the flip side is a family that has worked hard for its success without losing touch with its roots. Is it any wonder that TV audiences have embraced the “family first” show in such a huge way?
In short, A&E should just agree to the salary increase and get on with production. If not, securing a new home network for “Duck Dynasty” should be as easy as pouring Uncle Si an iced-tea refill. As for all the critics of the show, hate on them all you want because the duck family is laughing all the way to the bank.
All times are EDT:
ABC: Suburgatory: (New) Dallas helps George tell Tessa that he has sold their house; when Dalia tries to make Tessa miserable, Tessa seeks revenge.
CBS: Survivor: Caramoan: Fans vs. Favorities: (New) An accident threatens one player’s future in the game. At tribal council, a huge revelation forces one alliance to scramble and potentially turn on each other.
FOX: American Idol: (Live) The remaining finalists perform LIVE for America’s votes.
NBC: Dateline: (New) Updates are provided in the case of a con man that posed as a Rockefeller and became involved in a decades-old murder investigation. Mike Taibbi’s report features interviews with lead detectives and those who knew the impostor.
CW: Arrow: (Repeat) Oliver and Diggle learn that Deadshot is still alive and that his next target is Malcolm. Meanwhile, Oliver struggles to balance his new relationship with McKenna and his duties as Arrow.
PBS: Nature: (New) Naturalist James Prosek examines the freshwater eel, sharing what’s known about its behavior while detailing how it’s become the center of a multibillion dollar business—Japan alone consumes 130,000 tons of eel a year.
ABC: Suburgatory: (New) Sheila talks Mr. Wolfe into throwing a chastity ball at the high school; George buys Dallas her dream house.
ABC: Modern Family: (Repeat) When the lead in the school’s production of “Phantom of the Opera” gets sick, Manny is willing to do anything to land the lead; Phil and Jay wind up in a golf-off with Mitch and Pepper; Gloria and Alex visit a psychic.
CBS: Criminal Minds: (Repeat) Reid’s girlfriend is kidnapped by a stalker, and the unit conducts a search to find her.
NBC: Law & Order: Special Victims Unit: (Repeat) Rollins’ sister makes a return visit, and this time she’s battered and pregnant. When the situation escalates, Rollins resorts to dire actions, leading Internal Affairs to open up an investigation.
CW: Supernatural: (Repeat) Two people die mysteriously during a role-playing game. Later, a dangerous fairy must be stopped.
PBS: Nova: (New) Part 2 of 4. A look at fossil evidence that recounts the move of life from ocean to land, which occurred more than 400 million years ago during the Silurian period. At the time, Australia was still part of the barren supercontinent known as Gondwana.
ABC: How to Live With Your Parents: (NEW) Polly and her family celebrate the Oscars — their favorite event; Polly tries to impress a former classmate.
ABC: Nashville: (Repeat) Marshall Evans pushes for Juliette and Rayna to collaborate at an event at the Ryman Theater; when Peggy’s desperation escalates, Teddy is forced to tell Rayna the truth; Scarlett gets closer to Gunnar.
CBS: Elementary: (Repeat) Holmes investigates when a supposedly unbreachable bank vault is broken into by thieves. Later, Sherlock meets Watson’s family and defends her choice of becoming a sober companion.
NBC: Chicago Fire: (Repeat) Dawson goes behind Antonio’s back and puts herself in danger in an effort to help him with an investigation. Elsewhere, Casey and his mom struggle with their new relationship; Severide visits someone from his past as a favor to Lt. Whaley; and Herrmann and Otis learn the hard truth about their silent partner in the bar.
PBS: Guts With Michael Mosley: (New) The workings of the digestion system are detailed via medical imagery and a “camera pill.” Also: the use of fecal transplants to treat serious stomach and bowel disorders; the relationship between personality types and pain responses.
New episodes of:
The Rachel Zoe Project at 9 p.m. on BRAVO
Haunted Collector at 9 p.m. on Syfy
Hoarding: Buried Alive at 9 p.m. on TLC
Boston’s Finest at 9 p.m. on TNT
Toy Hunter at 9 p.m. on Travel Channel
Monsters and Mysteries in America at 9 and 10 p.m. on DSC
Locked Up Abroad at 9 and 10p.m. on NGC
Duck Dynasty at 10 p.m. on A&E
Restaurant Stakeout at 10 p.m. on Food Channel
The Americans at 10 p.m. on FX
Deep South Paranormal at 10 p.m. on Syfy
Southland at 10 p.m. on TNT
Food Paradise at 10 p.m. on Travel Channel
Psych at 10 p.m. on USA
For movie lovers:
Liar Liar on AMC
XXX: State of the Union on ENC
Save the Last Dance on FMC
Salt on FX
Crossfire Hurricane on HBO
My Bloody Valentine on IFC
Beloved on SHO
The Last Temptation of Christ on SUND
That Hamilton Woman on TCM
All Good Things on TMC
Frost/Nixon on Ion
Step Up 3 on ABCFAM
The Terminator on MOMAX
Hope Springs on STARZ
We Bought a Zoo at 9:30 p.m. on HBO
Dante’s Peak at 9:45 p.m. on ENC
Willy Wonka & the Chocolate Factory at 10 p.m. on AMC
American Reunion at 10 p.m. on CINEMAX
Saw III at 10:15 p.m. on IFC
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