WASHINGTON, November 30, 2012 —Gold Rush has been a gold mine for Discovery Channel. Discovery Channel’s numbers for the show actually beat CBS, NBC and FOX in the key broadcast television 18-49 demographic during prime time last Friday night (Nov. 23rd). When considering the promotional advantage major networks have over the pure cable nets, this is no small feat.
The Gold Rush story line is simple enough in all these quick riches series. Take every cent you have and gamble it on finding gold before running out of operating capital. Whether the show’s treasure hunters are in Africa, the Amazon, or the Bering Sea, you can’t help but pull for them as they battle both the elements and each other.
Who does not like the idea of cheating the traditional paths to achieving wealth beyond avarice by getting it done in one short gold hunting season? Besides, Americans love a quick fix. Case in point: in 2010 U.S. lottery sales totaled $58 billion. The latest PowerBall winners aside, tune in tonight and watch a very different journey exploring how a few very brave and crazy people choose to seek their own “overnight” fortunes.
Tonight’s TV schedule:
All times are EST
8 p.m. Pac-12 college football championship and a rogue agent plans an assassination in this hour.
ABC: Last Man Standing: (New) When Vanessa (Nancy Travis) gives a presentation about her job at an oil company during career day at Eve’s school, Eve (Kaitlyn Dever) and her classmates think Vanessa is destroying the planet.
CBS: Undercover Boss: (New) Stephen J. Cloobeck, CEO of Diamond Resorts International makes his second journey undercover in a newly acquired chain of resort properties.
FOX: Pac-12 Football Championship: UCLA at Stanford: (Live)
NBC: Christmas in Rockefeller Center: (Repeat) NBC heralds the arrival of the holidays with a dazzling display of musical talent and the lighting of the world’s most famous Christmas tree (next to the one on Washington’s Ellipse) during the 15th annual “Christmas in Rockefeller Center” telecast. This year’s star-studded holiday special will feature performances from Trace Adkins, Mariah Carey, CeeLo Green (NBC’s “The Voice”), Victoria Justice, Chris Mann, Rod Stewart and Il Volo, with special appearances by Billy Crystal and Bette Milder.
CW: Nikita: (New) Division discovers one of their rogue agents, Markov (guest star Jonathan Goad), who has been undercover for six years, has been elected President of Uzbekistan and is planning to kill the President of the United States (guest star Michelle Nolden).
ABC: Malibu Country: (New) Reba (Reba McEntire) feels threatened by her daughter’s relationship with Kim (Sara Rue); Lillie Mae (Lily Tomlin) educates Cash (Justin Prentice) on being the man of the house.
9 p.m. A new ally and a blown cover in this hour.
ABC: Shark Tank: (Repeat) The sharks tear into a man who claims to have created a watch with health benefits; a mother tries to save her gourmet pretzel business; a man has a small but powerful idea that could make a lot of money.
CBS: CSI: NY: (New) When Det. Lovato’s (Natalie Martinez) cover is inadvertently blown; the CSIs investigate the Latin street gang she infiltrated while undercover.
NBC: Grimm: (Repeat) When a local reverend reports that his church has been robbed, Nick (David Giuntoli) quickly learns that it’s a Wesen church and enlists Monroe (Silas Weir Mitchell) to check for any suspicious activity regarding the shepherd’s flock.
CW: Arrow: (New) As Oliver (Stephen Amell) and Helena (guest star Jessica DeGouw) grow closer; Oliver trains her to be his ally, complete with showing her how to use a crossbow.
10 p.m. Inside secrets and murder in this hour.
ABC: 20/20: (New) Insiders reveal secrets of their respective trades, including a hotelier, gym trainers, a tow truck operator, a surgeon and cops; singer Toni Braxton talks about her career.
CBS: Blue Bloods: (New) Danny (Donnie Wahlberg) arrives at a college campus to find a murdered student who was thought to be dealing drugs.
NBC: Dateline NBC: (New) Keith Morrison reports the story of a sports editor found dead, and two men’s conflicting accounts of the murder.
New episodes of:
Gold Rush at 8 and 9 p.m. on DSC
Ghost Adventures at 9 p.m. on Travel Channel
Say Yes to the Dress: Bridesmaids at 9 and 9:30 on BRAVO
Jungle Gold at 10 p.m. on DSC
Whisker Wars at 10 p.m. on IFC
The Dead Files at 10 p.m. on Travel Channel
Brides of Beverly Hills at 10 and 10:30 p.m. on TLC
For movie lovers:
Family Man on ABCFAM
Zookeeper on ENC
The Waterboy on FX
Knight and Day on HBO
The Dark Knight on TNT
Traffic at 8:30 p.m. on SHO
The Descendants at 9 p.m. on HBO
Godzilla at 10 p.m. on ENC
Die Hard With a Vengeance on MOMAX
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