SAN DIEGO, August 20, 2012 – The people who sell cars, promote new movies, and get you out to shop the department store sales really, really want you to be watching television on Thursday night. That’s when they spend big money on advertising. These advertisers want to be able to count on a certain number and type of eyeballs tuned in, i.e. people in the right age groups with some time and money to spend.
As a result, the broadcast networks tend not to mess around much with their Thursday night programming. They will only make changes when pushed. So it’s not much of a surprise that there are only two new shows airing this fall on Thursday.
But there is one significant change with one of FOX Network’s most popular shows. Glee has been moved to Thursday at 9 p.m., following the results edition of The X Factor. Glee’s ratings were slipping on Wednesday night, but it still draws an attractive young adult audience. Fox hopes appearances on the show by Kate Hudson and Sarah Jessica Parker for multiple episodes will help boost interest.
To help you keep track of when all the shows start, TV Den is giving you the rundown for each night of the week all this week. You can check out the major changes and learn a little something about the new shows.
New shows marked with an asterisk [*]
8 p.m. Last Resort*
9 p.m. Grey’s Anatomy
10 p.m. Scandal (all September 27)
8 p.m. The Big Bang Theory
8:30 p.m. Two and a Half Men
9 p.m Person of Interest
10 p.m. Elementary* (all September 27)
8 p.m. The Vampire Diaries
9 p.m. Beauty and the Beast* (both October 11)
8 p.m. The X Factor Results
9 p.m. Glee (September 13)
8 p.m. 30 Rock (October 4)
8:30 p.m. Up All Night (Sept 20)
9 p.m. The Office (Sept 20)
9:30 p.m. Parks and Recreation (September 20)
10 p.m. Rock Center with Brian Williams
The new shows on Thursday:
Last Resort – ABC, 8 p.m.
Premieres: September 27
This show seems like a Frankenstein monster built out of different movie parts. You’ll see The Rock, Crimson Tide, Das Boot, The Bourne Identity, and probably too many others to mention. A renegade submarine crew defies the order to launch nuclear missilese, and goes on the run. How did Andre Braugher, Scott Speedman, and Robert Patrick get talked into this one?
Beauty and the Beast - CW, 9 p.m.
Premieres: October 11
If you’re thinking a fairy tale princess and songs from Celine Dion, think again. This series is a remake of the late 1980s CBS TV drama staring Linda Hamilton and Ron Perlman as her modern day beast. The producers are relying less on makeup and more on actions, which are supposed to become more “beastly” as the series goes on. This sounds way too much like real life for my taste. Still, the original show had a serious cult following and the original stars Hamilton and Perlman reportedly gave the new version their blessing, so it could find a niche audience, which is all CW needs.
Elementary – CBS, 10 p.m.
Premieres: September 27
How many versions of Sherlock Holmes have there been in the last decade? Do we really need one more? CBS gives us an urban version; this Sherlock is a recovering addict who works as a consultant on the tough cases for the NYPD. The reason to watch is Watson, not Sherlock. Dr. Watson is played by Lucy Liu, whose character is a former surgeon. Liu brings a spark to any role she plays, so for that reason alone it’s worth a chance.
CBS will have the AFC Championship, Super Bowl, and Grammy Awards at the beginning of 2013, and programmers say they may use these audience blockbusters to build a four-comedy lineup on Thursdays starting post-Super Bowl in early February. CBS knows that it can’t count on How I Met Your Mother and The Big Bang Theory to pull in big audiences forever. CBS is producing a comedy called Friend Me which will be a mid-season replacement. It has the show Rules of Engagement on hold for now, and it could come back.
CBS also plans to bring back Undercover Boss along with a reality competition show called The Job. One of these shows could end up on Thursday night instead.
NEXT: In Part 5, TV Den runs down the Friday night lineup featuring a few changes including new homes for some familiar faces.
Gayle Lynn Falkenthal, APR, is President/Owner of the Falcon Valley Group in San Diego, California. Read more Media Migraine in the Communities at The Washington Times. Follow Gayle on Facebook and on Twitter @PRProSanDiego.
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Copyright © 2012 by Falcon Valley Group
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