Social Media vs. TV Networks?

There's a Facebook push on to get Betty White on Saturday Night Live ... Remember her? From that show about roommates? I think it was Three's Company, right?

Not sure I get why … but it’s on

So a few years ago, viewers rose up and demanded that the knuckleheads at CBS at least play out the string for an ill-fated post-apocalyptic show called “Jericho.” Programmers ended the first season on a cliff-hanger, then canceled it. Not smart. Fans sent tons of peanuts (a reference to a line in the show) to save it. I indeed spent my own money on the campaign. And we got the show back for a final season.

That was one thing. Word spread pretty much by email. Now, with Twitter and Facebook behind it, a new campaign is on to get 103-year-old actress Betty White on Saturday Night Live.

Why? No idea. Who started it? No idea. Is it a good idea? No idea.

But this campaign is going gangbusters. The “fan page” for the push has 282,000+ fans. That’s more than the 277,000+ fans for the actual Saturday Night Live page itself. 

The cynic in me says some sharp folks at NBC’s publicity arm put this together themselves for a May Sweeps SNL with Betty White. The realist in me says NBC isn’t that sharp. 

But honestly, it’s so random. Thoughts?

Here’s Betty White in the Super Bowl commercial folks were talking about … 

And here she is calling Sarah Palin something unpleasant … 


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Chase Squires

It's all about TV, any place any time, and by that, I mean time-shifting, DVRing, online, downloaded, DVD'ed, shared, slung, and digested. Don't let the 'nets tell you when and what to watch, get out there and explore! There is great stuff all around you, you just gotta find it.

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