TEXAS, May 14, 2013—BlackBerry’s new social network, which is still in beta, was announced by BlackBerry Messenger (BBM) Channels CEO, Thorsten Heins during his BlackBerry Live 2013 keynote. The service launches today and will be built on top of BlackBerry’s popular BBM messaging service. It will allow customers to connect with the businesses, brands, celebrities and groups they are passionate about; which, according to Heins, include high profile partners who have signed on to be part of the beta such as the Goo Goo Dolls, Alicia Keys, and Mercedes Benz.
Stepping in where others have failed, such as Apple with its “ping” service, Heins seemed confident about the new venture, and said that the company’s developers plan to roll out updates to BBM Channels every 2-4 weeks and that the service will launch publicly this summer, which will coincide with the company’s plan to launch BBM as a free app on iOS and Android.
According to Inside BlackBerry, the official BlackBerry blog, BlackBerry Messenger has more than 60 million monthly active users, and more than 51 million daily active users who are connecting with friends or colleagues an average of one and a half hours every day.
The blog also states that BBM users send and receive more than 10 billion messages each day, which is nearly twice as many messages per user per day as compared to other mobile messaging apps; and almost half of BBM messages are read within 20 seconds of being received; indicating how truly engaged BBM customers are. BlackBerry is clearly counting on these numbers to support its new BBM Channels social network, and if they do, BlackBerry just may succeed where others have failed.
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