Texas, June 2, 2013—Although the Windows Store is growing daily, it’s no secret that it comes up short when compared to Google Play, and the Appstore. The Google and Apple stores don’t only have more apps; they have more “quality” apps. If the Windows Store is going rise to the level of its competitors, it might be time for Microsoft to consider hiring more in-house app developers.
Back in March, Microsoft kicked off a $1,000,000 promotion that rewarded Windows 8 and Windows Phone developers $100 for each app that they published in the Windows Store. The promotion, called “Keep the Cash”, awards a $100 virtual Visa card (good for only online purchases) for each app a developer publishes. The maximum payout is $2000 for 10 Windows Store apps and 10 Windows Phone Store apps, submitted and published to the appropriate Store by June 30.
While I’m certain there are developers who have taken Microsoft up on their offer, and that the overall quantity of apps in the Windows Store will undoubtedly increase, I wonder what the quality of these apps will be. From a quality standpoint, it might have been better for Microsoft to have hired more in-house developers to create its applications, than to offer a promotion like Keep the Cash, which probably won’t attract many established developers, and result in more chaff than seed.
Admittedly, hiring more developers won’t solve the problem of getting current A-list applications into the Windows Store. But consumer preferences change all the time, and having more in-house app developers might enable Microsoft to application control quality, and create A-list applications of their own.
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