Using Instagram to promote your business

Social networking apps like Instagram help businesses reach their audience. Photo: Instagram logo

HARRISBURG, Pa., September 10, 2013 – It’s vital for small businesses to use social networking to their advantage. After all, the Internet is one of the largest advertising avenues available today. Popular social networks such as Facebook, Twitter and Google + are fast becoming the number one advertising choice for businesses large and small.

Pinterest is another popular social network that’s recently been gaining acclaim for small businesses, transforming it, too, into a necessity for advertising. However, additional players join the scrum all the time, such as Instagram, recently purchased by social networking behemoth Facebook.

Instagram seems like an unlikely advertising choice for many businesses. But with the proper marketing strategy, Instagram can gain your business hundreds of new customers.

Using Instagram to Advertise

Known largely as a picture and video app, Instagram is the go-to mobile app for sharing photos with friends, family and new acquaintances. For individual accounts, people share personal experiences such as vacations and family moments.

Businesses can use this popular social network as a gateway for advertising through the use of photos. Although the photo quality here isn’t as good as an Envisupply  Laval camera, companies should strive for more creativity on this platform than just the standard, normal product photo.

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When using Instagram properly, a business can reach up to hundreds of people in a short amount of time. Here are a few ideas.

Post Product Pictures

One of the top ways to advertise on Instagram is to post interesting product photos. Followers who are the most active will see each one. So underneath each image, businesses should place an accurate and catchy product description.

Post-Testimonial Videos. If a business is looking to advertise its product or services, a testimonial video will show that other people enjoy the product.

SEE RELATED: Using the Likemind app for business

Hire People to Advertise Products. Hiring individuals with a high following count on Instagram (starting at around 5k to 10k followers) to promote products is a great business strategy. Many companies do not get a large following easily, so incorporating other companies or users who do have a high following count to promote products will be good for business. In addition to gaining more customers, a business can gain more online exposure through this popular social network.

Hold Contests. Holding contests can be a great business strategy to gain more exposure online for any business. Many businesses will offer a reward, either cash or product-related, to people who take photos of themselves doing something with their product. Creativity is the key to this approach which helps a business gain more exposure, since contest winners will likely place their prize-winning photos on their Instagram page. Not only will the business offering such contests be more likely to gain additional followers. People will also become more aware of the company product line and more willing to make a purchase.


Instagram is a popular social network that has the potential for larger growth than might currently seem to be the case. Businesses looking to invest in something that can generate free advertising can gain more exposure from Instagram with the added plus of spending little-to-no money other than on advertising methodologies.

Being a small business can be difficult when swimming in shark-infested big business waters. But with the right marketing strategy in place making large strides in this area is little to no problem at all. Instagram, Facebook, Twitter and Pinterest are just a few social networks that offer promotional opportunities. Companies can explore additional options to see which ones work best for them.


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Katie Elizabeth

Katie Elizabeth is a freelance blogger, content coordinator and communications grad student. She’s always on the lookout for the latest and greatest social media and tech tactics and thinking about the creative ways in which professionals can actually USE them. 

She’s worked in several different industries, including real estate, sustainability and career development. When she’s not writing or studying, she’s probably on her way to a concert or exploring flea markets and antique stores.


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