HARRISBURG, Pa., July 8, 2013 — Google has taken significant steps in their search engine algorithm to incorporate social into search. The most obvious integration is with their own social platform Google+. Some businesses see Google+ as just another social platform, but it’s really so much more.
Google draws valuable company information from a Google+ business profile for search engine results. The most recent change is Google’s carousel at the top of the search engine results page.
1. Carousel and Local Results
Information such as reviews and contact information are drawn from a business’s Google+ profile and into the carousel and interactive map for Google Places. Not all local industries have a carousel in the search results, but they are still in the organic listings for Google Places. Restaurants, bars, hotels, and almost fifty other industries are included in this first round of Google’s new local search.
Completing a company’s profile on Google+ is a must if you want to show up in the local results.
2. Filter Bubble Search
But even if a company isn’t local, Google’s search engine favors content related to their social profile in two ways.
The first is through their “like” button called +1. SEO companies have seen a direct correlation with the amount of +1’s a company, page or post has and the popularity of that content in the search engine results page.
The second way Google favors their social network is through filter bubbles. When users sign up for a Google+ account, Google accesses their information and activity.
For example, take the company My Rig, which ranks for the term auto hauler on the third page of the search results. If user A plus one’s (+1) My Rig or adds that company to a circle, when user A searches in Google for auto hauler the company My Rig will be one of the first in the search results.
If user B comes along and adds user A in their circle, when they search the term auto hauler, My Rig will show up in the search results on the first page because of their similar connection to user A.
This is Google’s new and improved social search.
3. For the Sake of Social
Let’s not forgot that Google+ is also a growing social network. While it is more popular with companies at the moment due to SEO reasons, the platform is slowly growing on users as well. Google+ offers a wide variety of tools and new features not seen on other social networks that will soon make it a popular choice.
Along with new features comes confusion on how everything works (one of the major reasons people refrain from using Google+). Here’s a video to help users learn the various feature of Google+ in an easy to learn format.
To Answer the Question
Whether it’s a small local mom-and-pop shop or a large investments conglomerate, if a company wants to rank well in Google it should definitely join Google+. This social platform is more advanced than Facebook or Twitter so here’s a guide to get started.
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