Promotional gifts to keep clients and increase marketing reach

Use promotional gifts to strengthen client relationships and attract new business. Use technology to grow your business. Photo: The options in promotional items are endless

DALLAS, TX, January 23, 2013 – Growing technological advances and adoption continues opens the door for more creative promotional products, creating new gadgets that people use every day.

In this day of internet marketing and expensive advertising options, it is important for companies to take a well-rounded strategic approach to overall branding efforts. This means budgeting your marketing in a variety of areas, incroporating a bit of “old school” marketing ideas alongside high tech online advertising.

A perfect blend of old school technique meets new technology is in the promotional gifts area.

Promotional gifts are an excellent way for companies to expand their name recognition, increase awareness of their brand, and stay top-of-mind with existing and potential target customers.

Embrace technology trends when thinking about promotional item ideas for your business. Sure, pens have been a good standby and “no brainer” promotional item for years, but it is time to change with the technology and bring a unique aspect to the promotional gifts your company chooses to use.

Pens may not even apply to customers anymore.  Smart phones, tablets, and other hi tech devices have replaced the traditional pen and paper in many cases.  This makes customized smart phone covers, IPad accessories, and printed touch screen pens ideal items to put your brand name on. Not only are these types of chargers, stands and cases useful to customers, they are used often, getting your brand name in front of your target customers several times a day.

Other ideas for fun technology based promotional items are notebook cases, touch screen pens, usb drives, mouse pads, computer mice, and even this new creative cell phone stand called a gumbite phone holder.

The variety of possibilities makes it easily to customize with your business product or corporate image.

Getting creative with your promotional products can be an integral part of your marketing strategy, as it helps with branding on a larger scale. Making your promotional gift unique and useful brings an additional benefit as not only the recipient will appreciate it, but it is likely to garner attention from others when they see it in use.

Rather than being tossed aside and ignored, like a pen or notepad, technology based corporate gifts can even become a focus of conversation and attention because of the novelty.

Jon Norwood also writes for and can be reached via Google+

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Jon Norwood

Jon T. Norwood is a managing partner at Mobile Informers. Jon has over 15 years experience in the wireless communications field and is a frequent contributor at High Speed Internet Access Guide.


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