Kieran Taylor explains Application Performance Management

Blucarat CMO Kieran Taylor describes the various uses of APM for startups. Photo: Caleb Mellas

WASHINGTON, January 9, 2014 — Kieran Taylor, an expert on the rise of social commerce and optimizing content campaigns, wants to paint a clear picture about Application Performance Management (APM) and its various uses. APM is the monitoring and managing of performance and availability of software applications. This detailed technique is commonly used by web applications. 

Why APM? Users have short attention spans. If they have to wait too long or an app crashes too often, they will go on to the next option. Therefore APM has become increasingly important for businesses.

During development, APM is employed to monitor response times and make sure users will be able to navigate at a reasonable speed during peak times. Every application works perfectly without traffic. APM tests how it will perform under stress and identifies potential issues. Urs have short attention spans. If they have to wait too long or an app crashes too often, they will go on to the next option. Therefore APM has become increasingly important for businesses. 

Kieran Taylor has been a pioneer in social commerce solutions. He sees a great opportunity for startups, especially, to leverage APM. The 20-year veteran of high-tech marketing knows the space and shares his keys for start-ups who want to employ APM. 

Kieran Taylor’s three keys to APM for startups:

Time-to-market

Startups don’t have time to waste. Reducing time-to-market and penetrating markets efficiently are key to their success. Having an APM process that integrates quickly saves resources. Not having to deal with users issues upon launch means resources can be directed to more important marketing and promotional activities. 

Reduced cost

A startups biggest challenge is capital. While seeking investment, costs must be kept down to stay competitive. Using a third-party rather than an in-house solution can be prove to be cost efficient and save an organization up to 50% annually in reduced operational costs overall. It also helps startups stay lean and devote more resources to its core competency. 

Increased User Experience 

Customers are key. APM boosts user satisfaction which impacts the bottom line. Being able to rapidly diagnose problems and create happy end-users is vital to the success of startups. Plus site speed is now part of the Google equation so it carries the added ability of positively impacting a startups Google ranking. 

Startups are not risk averse. However, that doesn’t mean that they should add unnecessary risk. APM is an investment that creates value for end-users. Still, everything comes down to the bottom line. With 20 years in high-tech marketing, Kieran Taylor is stressing APM because of the impact it can have in boosting a startup and its bottom line. 

Jeff Barrett is an experienced columnist and digital public relations professional. He has been named Business Insider’s #1 Ad Executive on Twitter, a Forbes Top 50 Influencer In Social Media and has contributed to Technorati, Mashable and The Detroit Free Press.


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Jeff Barrett

Jeff Barrett is an experienced columnist and business leader. He has been named Business Insider’s #1 Ad Executive on Twitter, a Forbes Top 50 Influencer In Social Media and has previously written for Mashable and The Detroit Free Press. 

 

 

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