WASHINGTON, May 7, 2013 — Much has been written about the death of television. Discussions about social media and traditional media often appear in an either/or context. That’s not the relationship Dabney Porte has with media. In fact, her media strategy is developing relationships between platforms.
Co-founder and manager of the first ever social tv community (The Friends of Ricki) for The Ricki Lake Show, Dabney has launched a new service within her Girlfriends Productions New Media Company.
After creating and maintaining influential relationships on her Girlfriends Talk Radio Show, she recognized there were those unable to cover live events for television programming and live events. Many celebrities were asking Dabney “How can I interview someone and Tweet?”
Thea Andrews of Omg! Insider asked that very question and Dabney suggested her role as a social media correspondent to the show. Dabney was the first social media correspondent to work with Omg! Insider and provided live coverage directly from the red carpet during the Oscars.
With her background Dabney is uniquely prepared to provide entertainment coverage for celebrities and television programming/events. She is also opening the door, creating new opportunities for those who show an ability to work between social and traditional media. Porte defines the concept of a Social Media Correspondent as “REAL time coverage on social media for LIVE events with celebrities, television broadcasts and or brands.
Porte explains, “As a social media correspondent, I stand behind the scenes as the celebrity and/or brand attends the live event. The coverage occurs in LIVE time on social media platforms, creating an instant global buzz and engaging your audience in conversation. Social media coverage in live time allows your fans and consumers to feel they are a part of the event. It also allows the celebrity/brand to have a professional consultant at the event who can assist you in all of your social media needs/coverage surrounding the event (tell them when/what to tweet as themselves to max their own coverage during the event, etc.).”
The media landscape is changing. There is a premium being placed on those who can engage a community. Porte runs a weekly chat on Twitter, #SMManners, every Tuesday night at 10PM. Her Social Media Girlfriends community has generated billions of impressions over the past six months.
Dabney is based in Baltimore, Maryland and available for local, national and international engagements.
Jeff Barrett is the CEO of Status Creative, a Forbes Top 50 Social Media Influencer, 2012 PRNewswire Award Winner for “Best Use of Video In Social Media” and record holder for Most Strikeouts in Tee-Ball.
This article is the copyrighted property of the writer and Communities @ WashingtonTimes.com. Written permission must be obtained before reprint in online or print media. REPRINTING TWTC CONTENT WITHOUT PERMISSION AND/OR PAYMENT IS THEFT AND PUNISHABLE BY LAW.