Guy Kawasaki's 10 tips on writing

Author of APE: Author, Publisher, Entrepreneur shares wisdom on how to publish a book. Photo:

WASHINGTON, May 1, 2013 — Guy Kawasaki, the author of APEWhat the Plus!Enchantment, and nine more books is talking about self-publishing currently. In his latest book, he delivers a true account of both the challenges and possibilities available to those pursuing what he and Shawn Welch define as “artisanal publishing.” It’s empowerment for writers looking to control every aspect of the process and no longer be at the mercy of large, traditional publishers. 

Kawasaki joined the weekly tweet chat, #BareItAll, today and shared ten tips on writing below. 

#1 Write every day. No matter what’s going wrong, how busy, whatever. Get into the habit. 

#2. Use Word. Sure there are better, cheaper, more elegant, whatever but Word is the standard for everyone. Go with the flow.

#3. Start building your social media platform the day you start writing, not after you’re finished.

#4. Hire a copyeditor. The odds that you’re a good writer and copyeditor is 0.

#5. Hire a cover designer. The odds that you’re a good writer and designer is 0.

#6. Test your ebook on every platform. Assuming that deployment works on every platform is an illusion.

#7. If you want to simplify your life, just sell your ebook through Amazon Kindle. It’s 75% of the action alone.

#8. Think like NPR: provide such great social media content/curation that people tolerate the telethon—in other words, provide value to earn the right to promote your stuff.

#9. Ignore the naysayers. Odds are that you haven’t written a good book, but if you listen to naysayers, you won’t know for sure.

#10. Note what’s not on the list: make money, get consulting, get speeches.

Jeff Barrett is the CEO of Status Creative, Forbes Top 50 Social Media Influencers, 2012 PRNewswire Award Winner for “Best Use of Video In Social Media” and record holder for Most Strikeouts in Tee-Ball. 

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Jeff Barrett

Jeff Barrett is an experienced columnist and business leader. He has been named Business Insider’s #1 Ad Executive on Twitter, a Forbes Top 50 Influencer In Social Media and has previously written for Mashable and The Detroit Free Press. 



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