Jeff Barrett
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WASHINGTON, March 21, 2013 — Today begins the madness that is March. Everyone from Frank the bracket expert to Kathy who loves her alma mater has filled out a bracket for the NCAA Tournament. For three weeks we root, cheer, scream and swear for teams and players most don’t even know. It’s great theatre.
For those who aren’t basketball enthusiasts, though, there is now an alternative. Just like fans of “The Bachelor” now have fantasy teams, fans of wine now have a bracket/battle in which to compete.
SEE RELATED: March Madness brackets: payback for working the rest of the year
Wine Battles, the tournament-style social wine game where you drink amazing wines to become a more knowledgeable wine enthusiast, has recently added three new battles. Wine Battles offers experiences that two people or a group can play at home alone or as a party.
“Wine Battles is a great way for wine lovers to get an education and have fun with friends and loved ones at the same time,” said Michael O’Brien, CEO of Wine Battles. “It is a unique opportunity to explore, experience and engage in something new and exciting every time.” The one-of-a-kind company launched in October 2012 and is the first wine competition of its kind.
During a battle, members receive two naturally contrasting bottles of the same varietal of wine. By tasting and voting, members decide which wine should advance to the next round. Battlers have the rare opportunity to interact with the wine merchants as well as fellow wine lovers while exploring new wines and develop tasting profiles.
Members open, decant and rate the two wines using the five-construct system outlined in the Battle Guide – the scores come in real time and members are encouraged to share their findings. The wines compete in a peer to peer bracketed competition, until one wine emerges victorious.
Jeff Barrett is a recognized leader in public relations, experiential marketing and social media. CEO of Status Creative, 2012 PRNewswire Award Winner for “Best Use of Video In Social Media” and once stayed at a Holiday Inn Express.
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