Reputation Changer creates social media game-changer

Command Center, Reputation Changer's latest innovation, offers one hub to rule all social media.  Photo: Reputation Changer

WASHINGTON, June 11, 2013 — The world’s Top Rated online reputation management firm, Reputation Changer is seeking to take the complication and clutter out of social media. Having built their own reputation on ambitious innovation and technological developments,’s Command Center, is poised to be a breakthrough.

The new technology brings numerous social media platforms to one centralized hub, with more platforms being added all the time, allowing clients to build and maintain a powerful, authoritative online presence, easily and conveniently. This will be familiar to those who have used HootSuite and similar services. Yet, it differs in its unprecedented scope and ease of use.

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“Reputation Changer invests very heavily in research and development, and peerless innovations like the Command Center show why,” explains Michael Zammuto, President of Reputation Changer. “There is nothing else like this, no comparable service that clients can turn to; for seamless and convenient social media integration, our technology stands alone.” Hootsuite and other programs have offered social media integration. Command Center differs with a wider variety of features, and allows users to maintain countless social media platforms without ever having to log into the actual sites, saving’s clients countless hours and a great deal of effort.

As both the outlets and importance of social media grow, individuals and businesses will continue to seek ways to manage their time and effort effectively. It’s a simple concept and an increasing need. “For individuals and businesses serious about defending and enhancing their online image, social media is a vitally important piece of the puzzle,” says Zammuto. “All of the major search engines, including Google, Yahoo, and Bing, rely on social media cues to determine their rankings. In recent months, Bing has integrated Facebook data into its search algorithms in a powerful way. Google favors active and engaging LinkedIn profiles and Pinterest pages. For anyone who wants to make a strong online impression, mastery of social media is essential — which is why the Command Center and its social media technology are so integral to what we do at”

Managing online reputation should be seamless. It shouldn’t be scattered among multiple open browsers and logins. Many on social media are experiencing information overload. is seeking to be the go-to source for “seamless online reputation management.

By logging into the Command Center, clients can access “anywhere from 10 to 100 social accounts,” continues Zammuto — including accounts on Facebook, Twitter, and LinkedIn. “Our clients are busy, and do not always have the kind of time necessary for logging into countless social media accounts and interacting with their followers and fans — but with the Command Center, they can manage innumerable social media accounts, quickly and conveniently and with no advanced technical know-how,” offers Zammuto.

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That’s the key. Social media is growing in importance. Businesses both small and large are placing a greater emphasis on it and online reputation. For those in an organization with a limited technical knowledge, Command Center becomes a quick and easy way to gain control of social media.

The Reputation Changer Command Center provides clients with total control

“At Reputation Changer, we create huge volumes of original online assets for our clients — including not only social media pages, but stand-alone websites, as well,” Zammuto says. “The important thing about the Command Center is that it gives clients total control over these assets. The Command Center makes it quick and easy for clients to log in, view the assets that have been created on their behalf, approve them or suggest changes, and even post quick updates to those websites, all on their own.” The importance of this feature cannot be underscored.

As seen with Oreo’s quick use of social media during the Super Bowl, if you’re not first you’re last. Companies are looking to be quicker with content, provide faster approval and be able to capitalize on the conversation and content of the moment. 

“To conveniently and seamlessly manage and maintain one’s online reputation — not just through original online properties, but through social media accounts, as well — there is nothing that compares with what Reputation Changer offers, through its new social media hub and its best-in-class Command Center technology,” comments Zammuto.

Command Center lives up to its name. For some it will be a tool to simplify social media management. For others it will be used to be more proactive in social media strategy. Either way it has the potential to be a game-changer - empowering professionals to get the most out of social media and solidifying Reputation Changer as the leader in online reputation management.

Jeff Barrett is the CEO of Status Creative, a Forbes Top 50 Social Media Influencer, 2012 PRNewswire Award Winner for “Best Use of Video In Social Media” and record holder for Most Strikeouts in Tee-Ball.


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Jeff Barrett

Jeff Barrett is an experienced columnist and business leader. He has been named Business Insider’s #1 Ad Executive on Twitter, a Forbes Top 50 Influencer In Social Media and has previously written for Mashable and The Detroit Free Press. 



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