Need a prescription? There's an app for that

ZappRx streamlines the medication process from the exam room to the checkout line, all on one mobile platform. Photo: Zoe Barry

CAMBRIDGE, MA, July 22, 2013 — ZappRx, a new mobile platform seeking to simplify and modernize the prescription management process, today announces the launch of their first private beta test out of New York. Participating in the pilot are Dr. Garry Goldman, Director of the NY-Presbyterian/Weill Cornell Medical Center, and Dr. Richard Cohen, a specialist in rare diseases who sits on the board of overseers at NY-PWC Medical Center.

Issues associated with filling a prescription currently read like the end of a drug commercial. Side effects of filling a prescription may include calling a robot voice, waiting on hold, hearing elevator music, pressing multiple buttons, long lines and having to waste 30 minutes in the magazine aisle of a Walgreens. 

“The existing method of e-prescribing is inefficient, opaque and inflexible,’ said Zoe Barry, Founder and CEO of ZappRx. “With ZappRx, we hope to provide a solution so that all those participating in the healthcare ecosystem have a simple and effective way to manage prescriptions and so that, most importantly, the end user can obtain medication quickly and safely. We are honored to have the support of two of the most respected and influential doctors in the country.”

ZappRx is a mobile checkout tool for electronic prescriptions. Using a patient-centric application, ZappRx facilitates integration and sharing of EMR information. Patients access one simple and secure mobile repository housing their medication information, payment data, symptoms log, and refill requests. This centralized platform reduces administrative waste and accelerates coordination of care. Consistent with the shift in healthcare toward a P4P/accountable care model, ZappRx meets the CMS MU-2 requirements for electronic patient-provider communication.

ZappRx aims to improve the way doctors, patients, and pharmacists interact with one simple smartphone app for managing prescription payments and information. For the first time, doctors will be able to e-prescribe to their patients, patients will be able to order and pay for prescriptions electronically, and pharmacists will be able to pre-process insurance information and communicate digitally with the prescriber. Medication reconciliation, adherence verification, symptom tracking, refill requests, bill pay, and provider messaging are all done through the mobile platform.  

The pilot will be conducted with Zitomer Pharmacy along with a subset of Dr. Goldman and Dr. Cohen’s patients, who will be prescribed medication via the app.

ZappRx launched in May 2012 and has spent the past year developing and testing the ZappRx technology with plans to launch several beta tests in the coming months in medical practices and pharmacies across the US. 

Jeff Barrett is Business Insider’s #1 Social Ad Executive, a Forbes Top 50 Influencer In Social Media, CEO of Status Creative, and record holder for the Most Strikeouts in Tee-Ball.  

This article is the copyrighted property of the writer and Communities @ Written permission must be obtained before reprint in online or print media. REPRINTING TWTC CONTENT WITHOUT PERMISSION AND/OR PAYMENT IS THEFT AND PUNISHABLE BY LAW.

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Jeff Barrett

Jeff Barrett is an experienced columnist and business leader. He has been named Business Insider’s #1 Ad Executive on Twitter, a Forbes Top 50 Influencer In Social Media and has previously written for Mashable and The Detroit Free Press. 



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