WASHINGTON, July 11, 2013 — It’s not easy distracting the public from Free Slurpee Day, but Nokia has done just that with the new Lumia 1020. The phone, available on July 26th, comes with a 41-megapixel camera. Not too long ago the public was content with 8-MP. The most popular phone currently on the market, Samsung’s Galaxy S4, has 13-MP.
Nokia is going above and beyond to position their brand. It’s a bold but necessary move given the slow adoption of Windows Phones and decreasing market share. Nokia once owned this market and still has the R&D muscle to own it once again. It’s not an easy market, evident in the unsuccessful launch of Blackberry’s Z10 this year. However, it is a market full of change, potential and possibility.
With the Lumia 1020, Nokia finally marries Microsoft’s Windows Phone 8 software with the 41MP over-sampling camera technology the company previously marketed in the Symbian PureView 808. Tony Cripps, Principal device analyst at Ovum believes “The combination sets a new benchmark for high-end smartphone engineering – and a timely reminder of Nokia’s R&D capabilities – but the company must still overcome incumbent rivals, slow adoption of Windows Phone and a modest marketing budget if it is to finally help the company turn a financial corner after its recent time in the doldrums.”
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Priced at $300 with an AT&T contract, Nokia will have work to do. Cripps addresses the potential conumser roadblocks ahead adding, “Nonetheless, while the Lumia 1020 looks to be the new belle at the smartphone ball, its debut will not necessarily attract a mass of suitors. Most obviously, the device will be expensive. Nokia, and Windows Phone more generally, still suffers from a lack of consumer awareness and marketing dollars compared with their key rivals, Apple and Samsung-plus-Android. While this situation is undoubtedly improving, these factors continue to put off many prospective consumers due a greater chance of favorite applications being unavailable.
Nokia may still have work to do to convince prospective buyers to sacrifice favourite apps for superior imaging. But for those who are less concerned about specific third-party apps or in need of something different, the Lumia 1020’s pictures provide a thousand reasons to look again to Espoo.”
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