WASHINGTON, January 8, 2013 — Twitter is more than a place to share photos of your cat or weigh-in on turf wars between fans of Justin Bieber and One Direction. It’s a place to network, to stay current and to have some fun along the way. Twitter chats - hour long conversations where participants use a hash tag (#) to communicate about topics - are the best way to network and connect with like individuals.
Starting Wednesday, January 9th, a new weekly Twitter chat will launch at 2PM EST. #BareItAll will be an unashamed look at public relations and pop culture.
The audience will be engaged with five questions and a special guest each week. Guests will include influencers, humorists, writers and PR success stories. Participants will be encouraged to answer the questions, engage with the guest and connect with other members.
The chat is intended to be serious but will allow plenty of opportunities for humor - much like this column or the first paragraph of this article.
This week’s guest
The University of Alabama’s Jessica Colburn, Director of The Capstone Agency - a student-run PR firm.
She and fellow students will be sharing how their student-generated campaign LessThanUThink was able to attract Shaq, Bacardi and air their PSA about anti-binge drinking at the BCS National Championship in Miami. Their PR win being as impressive as the performance of their football team.
1. How can you engage influencers with a campaign? What did it take to get Shaq’s attention?
2. How important is real-life experience in #PR? What can you do to get it or more of it?
3. Is content marketing replacing the press release?
4. What is the best thing to do in Tuscaloosa and Alabama in general?
5. The Bachelor now has a fantasy draft. Seriously. Who did you pick to win?
Jeff Barrett is a recognized leader in public relations, experiential marketing and social media. Co-Founder of Status Creative, 2011 PRNewswire Award Winner for “Best Use of Video In Social Media” and record holder for Most Strikeouts in Tee-Ball.
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