The week in PR: Lance Armstrong, the NRA and the world's largest snowball fight

#BareItAll tweet chat. 2PM EST. Ali Maadelat guests. Photo: Lance Armstrong

WASHINGTON, January 16, 2013 — In a busy week featuring the NRA vs. Obama, Lance Armstrong vs. The Truth and the World’s Largest Snowball Fight, there is lot to discuss in the world of PR. First and foremost, a moment must be taken to recognize Dan Edelman and his incredible contribution and influence in public relations. He will be missed and never forgotten. 

See you at 2PM EST. #BareItAll

This week’s guest

 Ali Maadelat - 2012 American Business Awards “Marketer of the Year” Nominee. We will be discussing the topics of the week and hear more about how Ali has been able to make a large impact in a short period of time. 

The Questions

1. What are the keys to starting a successful agency? How is it different now than when Dan Edelman did in 1952?

2. Your client is the NRA. How do you positively frame the organization during the gun control debate?

3. Lance Armtsrong has admitted to PEDs and lying, what can he do to repair his image?  

4. How much of a Super Bowl commercial should be revealed before the game?  

5. How can brands use humor to engage with their audience online? 

6. Seattle held the World’s Largest Snowball fight.  5,800 people. What would you do to win? 

Jeff Barrett is a recognized leader in public relations, experiential marketing and social media. CEO of Status Creative, 2012 PRNewswire Award Winner for “Best Use of Video In Social Media” and once stayed at a Holiday Inn Express.  


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Jeff Barrett

Jeff Barrett is an experienced columnist and business leader. He has been named Business Insider’s #1 Ad Executive on Twitter, a Forbes Top 50 Influencer In Social Media and has previously written for Mashable and The Detroit Free Press. 



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