WASHINGTON, August 31, 2013 — The music industry has reached a critcial point. No, not because Miley Cyrus has started twerking. Album sales are still on the decline. The model is shifting. The constant is still live performances. Now more than ever, artists make their money touring.
Engagement leader ePrize and Live Nation have teamed up to address creative solutions for artists and ways for them to increase engagement. Mobile allows artists to engage better and instantaneously with their audience. There is no better time to market to someone than when they are in the moment. This is how one-night stands are transformed into long relationships.
ePrize has listed a few key stats regarding the sharing habits of concertgoers. Seventy five percent take a photo of their experience. Sixty three percent text during an event. Forty percent share their experience on Facebook. The first two numbers seem low if you have been to a concert recently.
Both companies are looking to talk at SXSW next year about mobile solutions, long-term engagement with fans, SMS messages and brand partnerships. To make sure they make the cut for SXSW, vote for them in the SXSW PanelPicker.
Jeff Barrett is an experienced columnist and business leader. He has been named Business Insider’s #1 Ad Executive on Twitter, a Forbes Top 50 Influencer In Social Media and has contributed to Mashable and The Detroit Free Press.
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