WASHINGTON, April 8, 2013 — NASCAR and social media have always made sense together. Social media is at its best when there is a devoted fan base, real-time discussion of competition and lots of drama and debate. Check yes for NASCAR in each one of those columns.
Last year, their partnership with Twitter made headlines. Brad Keselowski tweeting from his car during a Red Flag (stop) made headlines. Now Roush Fenway Racing’s use of Google+ that has been named a finalist for the PR News’ Social Media Icon Award. The program is sponsored by PR News and is designated to honor those that “took chances, made incredible strides and understand the power of social media in public relations.”
RFR has been named a finalist in the category of “Use of Google+”, with its marketing efforts through the platform in 2012. Roush Fenway become the first motorsports team to build a significant footprint in the Google+ space and the first team to exceed one million fans in its combined circles.
A leader in NASCAR marketing solutions, Roush Fenway has brought home MarCom awards the past two years for its award-winning campaigns for RickyVsTrevor.com and “25 Winning Years.” They significantly upped its level of fan engagement with a behind the scenes look at the organization kicking off at the 2012 Daytona Speedweeks with the first ever ‘Five Driver Hangout.’ The platform also featured live pre and post-race driver ‘hangouts’ from Daytona International Speedway, as well as G+ Hangouts from Fenway Park and RFR Fan Days.
In 2012 RFR was recognized by USA Today as having the “broadest social media reach” in NASCAR through its Google+ circles. RFR is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series’ with championship drivers Carl Edwards, Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne and Travis Pastrana.
Winners will be announced at the Social Media Icon Awards Luncheon on April 17 at the Grand Hyatt in New York City.
Jeff Barrett is CEO of Status Creative, an innovator in digital PR, the 2012 PRNewswire Earine Award Winner for “Best Use of Video In Social Media” and once stayed at a Holiday Inn Express.
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