Location-based video app harnesses the power of shared experiences

The power of video may be in Krowds. Photo: Pixorial

WASHINGTON, April 16, 2013 — Last week, Pixorial announced the availability of Krowds™ Video, a mobile video app that lets people quickly discover, contribute and join in shared video experiences with full quality videos of any length. 

Social media, for the longest time has been based on friends, followers and existing relationships. Krowds and other apps, like Circle, are shifting that connection to events, experiences and location-based services. 

Krowds fundamentally transforms how we discover and interact with personal video,” said Andrés Espiñeira, Founder and CEO of Pixorial. “Video is inherently social. It captures moments as we live them, but until now we’ve been limited to the bite-sized clips that others pre-screen and decide to share. Imagine finding a rich trove of raw, original quality video from a significant event, such as your child’s first school play, and then capturing all the moments that are most meaningful to you. Krowds opens a world of choices by bringing multiple points of view to what was once a singular perspective. This app completely changes how we record and experience the events in our lives we most want to capture, save and share with those who matter to us.” 

From sports to the news of the day, people connect through shared experience. If people miss an event or a moment this location-based mobile platform allows VIP access to the events and angles that can not quite be captured.

It connects users from the back row to the front row, instantly. Discover footage from a kids’ soccer game or a crowded concert and open a world of choices by bringing multiple points of view to what was once a singular perspective. 

The Krowds app makes video crowdsourcing easy, convenient and nearly limitless, and changes the way consumers experience video by providing access to others’ perspectives of a shared event. Upcoming releases will make the experience even more personalized with contextually relevant information such as location awareness, date, time, usage data, and integration with users’ social networks.

Krowds is available in the iTunes App Store today and Google Play in the coming weeks.

Jeff Barrett is the CEO of Status Creative, 2012 PRNewswire Award Winner for “Best Use of Video In Social Media” and the record holder for Most Strikeouts in Tee-Ball.  


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Jeff Barrett

Jeff Barrett is an experienced columnist and business leader. He has been named Business Insider’s #1 Ad Executive on Twitter, a Forbes Top 50 Influencer In Social Media and has previously written for Mashable and The Detroit Free Press. 



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