Wix introduces game-changing App Market for web developers

Integration of apps allows small businesses, personal users to compete on their own in web-publishing.

SAN FRANCISCO, October 16, 2012 — Website development has been separated by the “haves” and the “have-nots”–those with means to integrate bells and whistles and those who do as much as they can with a WordPress template or Drupal.

Wix.com has become the leading HTML5 web-publishing platform. Still, that was only the first step in giving people a robust mid-range option for creating their own websites. The second step is an absolute game-changer. It gives anyone the opportunity to create a fully integrated site at a fraction of the cost. It puts control back in the hands of the small business.

Today the company has announced the launch of an all new app market enabling the integration of third party applications to the Wix website builder. Wix’ newly opened SDK lets app developers create and offer web apps to Wix’ previously untapped user-base of more than 25 million people around the globe.

The integration of third party applications to Wix’ HTML5 websites enables the company to best cater to the needs of website owners in all business categories. The apps, requiring no downloads or technical knowledge, are tailored to flawlessly fit into Wix websites and further enhance their functionality. This marks an exponential growth in Wix’ capabilities by creating an almost limitless set of features, all complementing the easy-to-use drag and drop web design platform. The Wix App Market also presents a tremendous opportunity for app developers to generate revenue from the massive audience of Wix website owners, an audience which is growing at a rate of one million more a month.

The Wix App Market is launching with 25 apps including Instagram, Tumblr, SoundCloud and more. 

“Serving the Wix website owners is our number one priority. Our goal is to offer a wide choice of apps that provide the popular and niche features Wix users have been asking for or that address current and future market trends. By enabling developers to share their creative genius with our users, the Wix offering becomes dramatically better and the developers gain access to millions of new users for business growth,” said Avishai Abrahami, Wix Co-founder and CEO. “There are hundreds of thousands of talented developers out there already working on innovative apps that will change the way people experience the Web, and we are excited about having some of that talent be part of the Wix experience.”

To learn more about Wix.com, its new third party applications offering and developer opportunities, visit http://dev.wix.com/

Jeff Barrett is a recognized leader in public relations, experiential marketing and social media. Co-Founder of Status Creative, 2011 PRNewswire Award Winner for “Best Use of Video In Social Media” and record holder for Most Strikeouts in Tee-Ball.  


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Jeff Barrett

Jeff Barrett is an experienced columnist and business leader. He has been named Business Insider’s #1 Ad Executive on Twitter, a Forbes Top 50 Influencer In Social Media and has previously written for Mashable and The Detroit Free Press. 



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