Award-winning Realtor uses social media and technology to drive sales

Ben Kenny leverages the the internet to grow extremely successful real estate business Photo: Ben Kinney

BELLINGHAM, WA, October 28, 2013 – Ben Kinney has accomplished quite a lot in his nine year real estate career. Since opening his first Keller Williams office in 2004, he has grown his operation to seven offices that are collectively home to some 600 independent agents in six different counties throughout the state of Washington in places such as Seattle, Tacoma, Kirkland, Everett and Bellingham.

Kinney has built one of the top-producing real estate teams in the nation largely through leading by example.  Since 2011, he has personally sold on average 500+ properties and each year since 2010 he has been ranked by The Wall Street Journal as one of the top 100 real estate agents in the United States for total units and volume sold.

What truly makes Kinney and his business special, however, goes far beyond a stellar personal performance. Kinney is a recognized leader in a new wave of real estate professionals who are fully leveraging the power of the internet, technology and social networks to launch and grow extremely successful businesses.

“Traditionally, this business had been done person to person” Kinney told the Los Angeles Times. “In this market, where people are in distress, they may be more likely to search for an agent online.” Since then, online real estate market activity has continued to skyrocket. In fact, a joint study conducted by the National Association of Realtors and Google earlier this year revealed that Google searches related to real estate have grown 253% over the past four years.

The engine behind Kinney’s online business success is his websites like home4investment.com, an online property portal of some more than 40,000 real estate listings throughout the state of Washington and attracts over three million views per year. Visitors can view homes by neighborhood via Google maps, foreclosures and short sales, request to list a home, inquire about financing options and reach out to his individual realtors directly. The site also features an informative real estate blog that is updated several times per week.

In addition to having become one of Washington’s top real estate business owners, Kinney is one of the foremost thought leaders for this revolutionary method of driving business. A well sought-after speaker and lecturer, he co-authored the award winning book Soci@l - How to Attract Friends, Followers, and Connections to Your Real Estate Business. Ben’s book is a well-respected resource among agents and owners within his industry.

He recently created the Internet Marketing Specialist Designation (IMSD), which is available through a proprietary curriculum that educates agents on the tools and systems needed to thrive in the toughest of markets by leveraging online tools and resources. As a co-founder in the software companies Blossor Inc. and Brivity Inc., Kinney is developing software to improve the consumer real estate experience (Blossor.com) and creating tools to assist other real estate agents to become more productive and successful (Brivity.com).  

 


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