HALF MOON BAY, Calif., February 21, 2012—You may get Athleta catalogs in the mail, shop online via the company’s website, or be lucky enough to have a store in your city.
But did you know that Athleta sponsors a handful of women athletes on an annual basis?
The Athleta Sponsorship Program is a grassroots program designed to celebrate the everyday woman who’s living a vibrant life, yet still manages to prioritize her health, take on athletic challenges, and inspire others. In the past couple of years, 10 athletes have been chosen—but this year, Athleta selected 20 athletes to inspire its business, products and customers.
These 20 athletes represent sports as varied as their experiences: running, skiing, karate, yoga, biking, kayaking, rock climbing, stand-up paddling and barefoot waterskiing.
Christy Mahon is a non-profit fundraiser, skier and mountain climber. Katy Sullivan is an actress, member of the U.S. Paralympic Track Team and current National Champion in the 100m. Kristin Thomas is an educational consultant and SUP racer. That’s just the beginning. All 20 women have athletic resumes packed with inspiration.
And then there’s me. As a writer who covers adventure travel and sport, and with an athletic background that covers kayaking, SUP, running, hiking and yoga—I count myself as lucky to be included with the talented 2012 Athleta Sponsored Athletes.
Follow our adventures through Athleta’s Chi blog throughout the year.
If you want to be considered for next year’s program, read more about it on the Athleta site and stay tuned for more information on the deadline for 2013 sponsored athletes.
Jill K. Robinson is an award-winning journalist and adventure seeker. Follow her adventures on dangerjillrobinson.com and Twitter @dangerjr. Jill and her husband are avid kayakers and own Half Moon Bay Kayak Company.
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