Mother's Day Survey: Who loves Mom most? Black Republicans over 40

Mother’s Day is slipping in importance as a holiday. But it still outranks Father’s Day. Sorry, Dad. Photo: Who loves Mom the most? Happy Mother's Day

SAN DIEGO, May 12, 2013 – Mom, expect a visit or call from your kids today, even though Mother’s Day has slipped in importance to Americans overall the last few years.

A new Rasmussen Reports national telephone survey shows that two out of three American adults whose moms are still alive will visit them for Mother’s Day. Another 31% plan on calling their mothers in honor of the day. Only four percent (4%) with living mothers plan on doing neither of those things. Nearly one in five will send flowers today.

SEE RELATED: A Mom is the center of the family

Only one in four Americans believe Mother’s Day is one of the nation’s most important holidays, while 13% regard it as one of the least important. Fifty-eight percent (58%) believe Mother’s Day falls somewhere in between the two. 

The number who consider the holiday one of the nation’s most important is also down slightly from a year ago and is the lowest finding in several years of surveying.  But it’s higher than the 17% who believe Father’s Day is one of the country’s most important holidays.

Adults over 40 consider Mother’s Day more important than younger adults do. Only 15% of those under 40 think it is one of the nation’s most important holidays.

Black adults tend to place more importance on Mother’s Day compared to whites and other minority Americans. Blacks are also more likely to say they’ll visit mom to celebrate the day.

SEE RELATED: Happy Mother’s Day: Most Moms are overworked and undervalued

Fifty-nine percent (59%) of Americans believe being a mother is the most important job for a woman in today’s world. One in four say being a mother is not a woman’s most important job, while another 17% are undecided.

Seventy-five percent (75%) of Republicans believe being a mother is the most important role for a woman today, compared to 53% of Democrats and half of the adults not affiliated with either political party. 

By comparison, 71% of all adults believe being a father is the most important role for a man to fill in today’s world. 

Younger Americans are less likely than their elders to believe motherhood is a woman’s most important role today, but half of adults under 40 (51%) still think it’s true.

SEE RELATED: Last minute Mother’s Day gifts from the bookstore

Sixty-five percent (65%) of married adults consider motherhood a woman’s most important role, compared to 49% of those who are not married. Two-thirds of those with children in the home think being a mother is a woman’s most important role, a view shared by 56% of those who don’t have children living with them. 

Twenty-eight percent (28%) of women say being a mother is not the most important role for a woman in today’s world, a view shared by 20% of men.

An overwhelming 87% of adults define success as being a good parent.

For most Americans, Christmas and the Fourth of July top  top the list of the nation’s most important holidays. At the bottom of the list: Valentine’s Day and St. Patrick’s Day.

The survey of 1,000 Likely Voters was conducted on May 8 and 9, 2013 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC.

Gayle Lynn Falkenthal, APR, is President/Owner of the Falcon Valley Group in San Diego, California. She is also a serious boxing fan covering the Sweet Science for Communities. Read more Media Migraine and Ringside Seat in the Communities at The Washington Times. Follow Gayle on Facebook and on Twitter @PRProSanDiego. Gayle can be reached via Google +


Please credit “Gayle Falkenthal for Communities at” when quoting from or linking to this story.  

Copyright © 2013 by Falcon Valley Group

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Gayle Falkenthal

Gayle Lynn Falkenthal, MS, APR, is President of the Falcon Valley Group, a San Diego based communications consulting firm. Falkenthal is a veteran award winning broadcast and print journalist, editor, producer, talk host and commentator. She is an instructor at National University in San Diego, and previously taught in the School of Journalism & Media Studies at San Diego State University.


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