What company newsletters can do for you

Company newsletters are great for some businesses. Here's why they might be great for yours. Photo: Flickr

WASHINGTON, September 23, 2013 – One of the biggest challenges facing businesses today is earning and retaining prospective customers. One of the best ways to rise to this challenge is through company newsletters. 

Newsletters can serve a wide variety of purposes for your company. Key newsletter advantages include helping you and your company to:

1. Make Your Company Known

When you have a newsletter of company information that is distributed regularly, you will lead your customers to cultivate a sense of brand recognition. They are also likely to appreciate the thoughtfulness of your newsletters and develop a preference for your company. 

2. Communicate Effectively

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Newsletters function as a written form of communication with your potential customers. A timely newsletter conveys the specific message you have in mind and can be dispersed to many people in a very short amount of time.

3. Inform Your Potential Customers

A newsletter can serve as a valuable source of information for your potential customers. You can use your newsletter to give updates of what’s going on in your company, share the latest innovations, and even have a question and answer section where you answer the questions frequently asked by your customers.

4. Build Your Company’s Reputation as an Authority

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If your newsletters contain relevant, cutting edge, high quality information, you can show your company’s expertise and establish yourself as an authority in the industry.

5. Attract New Customers

A well-designed newsletter can be effective in attracting new customers to your company.  In addition to giving you space to share detailed information about your products, a newsletter also gives you the opportunity to let people know about your non-business related efforts, such as charity work or community service.  Letting people see your company doing good makes them more inclined to think highly of you.

6. Announce Upcoming Sales

Letting your customers know about upcoming sales or special offers is a great way to increase sales among your current customer base.

7. Provide In-Depth Details

Unlike Twitter and other forms of social media that restrict the amount of information you can get across, a newsletter allows you to share as much or as little information as you want.  Having the option to include details means you can accurately convey your company’s mission, values, and products in a way that does them justice. 

8. Generate More Website Traffic
If you include your website links in your company newsletter, you can encourage your customers to visit your site to find out more about topics mentioned in the newsletter.  And, using website promotion effectively can have the ripple effect of resulting in better sales. 

9. Save Valuable Time

Now that we have the option to send newsletters electronically, you have more time to focus on the other important aspects of your business. Because designing and sending electronic newsletters is such a quick process, it’s one of the best marketing tools available to your business.

10. Save Money
Newsletters can ultimately save your company money because the information and outreach they accomplish can be created and distributed with very little cost.

If your company doesn’t already have its own newsletter, it’s time to think about starting one.

Maybe you’ve had second thoughts about this because of the time and energy you thought were required, or maybe you thought your company couldn’t afford it. But as we have clearly seen, newsletters are one of the most time-efficient, cost-effective marketing techniques out there.

Whether you’re the manager of a poker casino, veterinary practice, or a restaurant, newsletters are a valuable tool to market the products and services you offer. So for those of you who’ve been saying you can’t afford to start a newsletter, we’d say you can’t afford not to.  


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Courtney Gordner

Courtney Gordner is a passionate freelance writer that has expertise in social media and communications. She's a new writer for The Washington Times. Feel free to contact her anytime!

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