WASHINGTON, October 16, 2013 — If you own a company and run a blog, chances are that you’re running it to be a thought leader in your industry. One of the best ways to do this is to have active conversations and readers who engage with you on your blog. In other words, it’s beneficial when people comment on your posts. Here are a few ways you can increase comments on your company blog:
Double Check Your Comment Settings
This may seem like a no-brainer to some, but you’re need to make sure the comment settings on your blog are all squared away to actually permit people to comment. Of course, you’re going to want to make it virtually impossible to let spammers pollute your site with self-serving and off-topic comments while still ensuring your main readers can post. If you have a WordPress blog, requiring commenters to fill out their names and e-mail addresses before leaving a comment can easily accomplish this.
Another easy way to limit spamming on a WordPress blog is to turn on the setting that requires all first-time commenters to be approved by a moderator. If all of these tasks seem as if they will be too much of a hassle for your readers, you can always just enable the word verification setting.
Ask For Comments
If you want comments, it’s okay to ask for them! A great way to do this is to post a unique, engaging question at the end of this blog post that can’t be answered with just a simple “yes” or “no.” For example, if you were writing a blog post about Facebook advertising, you might try ending your post with a question such as: “What do you think? Has Facebook advertising proven successful for your business?”
This is a great strategy because readers will feel enticed and encouraged to provide their input. Remember to change the question every week, though. You don’t want readers to start tuning you out because you sound too much like spam over the course of a few weeks.
Engage with Comments
If you want readers to consistently comment on your blog, it’s imperative that you engage with and respond to comments as quickly as possible. You can set up e-mail alerts that will tell you when someone posts a comment to your blog so you can respond as quickly as possible. Responding will let your readers know that their comments are valuable to your business, and that you actually care about their feedback!
Positively Reinforce Comments
When readers post a comment, you want them to feel good about it. Therefore, positive reinforcement is a great strategy towards attaining regular reader/blogger interaction. This can be done through the use of language and attitude when responding to comments. Even if someone posts a comment that you don’t agree with, be sure to thank him or her for his or her feedback and respond with a positive attitude that reflects well on your business.
Provide Comment Instructions
Providing instructions on your blog detailing how to comment seems like a small task, but it could make a world of difference regarding how many readers actually comment. Make sure that first-time commenters know how to easily comment by providing a brief set of instructions underneath each call-to-action.
Another way you can interact with customers is by creating and maintaining an online forum. Whether this will work for you or not depends on the type of industry you are in. But it’s worth looking into. This will give you the chance to connect with people when they ask questions or share comments.
Follow the link to see one example from a company that sells Mustang parts. Notice how many views they have? Not only are people replying but the messages are becoming a tool for the industry.
If you need a little more guidance, check out the blogs available at the sites of of major companies and see how they are interacting with their customers. Then, get involved with yours!
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