WASHINGTON, November 30, 2013 – The Twitter universe is ripe with opportunities to increase your business’ recognition. While gaining a following on social media may appear intimidating for new businesses at first, a mixture of patience, follower interaction and tactful tweeting can result in an explosion of new Twitter followers for your company.
The following tips will help kick-start your company’s Twitter presence, which is becoming increasingly vital for businesses around the world to develop and sustain their success:
Accommodate Your Pre-existing Fans
Even if your company’s first followers are friends and family, it’s important to connect with them on Twitter. Linking anyone of interest to your Twitter profile is important, as is placing a very visible Twitter button on your company’s web site.
This will drive anyone who discovers your company via web search to your Twitter page, in addition to alerting anyone who already visits the site frequently to its new presence on Twitter.
Show Off Your Company’s Personality to Anyone Who’s Relevant
You don’t need to have Twitter followers to participate in conversations. View trending topics relevant to your company’s niche, and seek interesting tweets where your additional two cents’ worth would benefit. In your tweets to other users, you obviously don’t want to create negative controversy directed at your business, but feel free to be bold and declarative.
No one wants to follow a bland, vanilla account. Friendly debates can inspire friendships and Twitter followers.
Host a Contest or Sweepstakes on Twitter
If your company provides a particular service, you should hold a contest or sweepstakes where you offer free or discounted services. All anyone needs to do in return is follow your company on Twitter. Not only does this offer an incentive for users to follow you. It will help them remember your company’s connection with its clients.
As long as your business is not losing too much by offering discounts or free service, it can be a great way to attract Twitter followers.
Treat Vagueness Like a Plot Device
There’s no need to provide full clarity in tweets. Leaving some mystery to your words will allow your Twitter account to stand out, in addition to generating substantially more conversation.
A music blog tweeting something like “out of touch… so out of touch… can’t wait to see one of my favorite groups tonight!” will provoke more reactions than simply tweeting “seeing Hall & Oates tonight!”
Tweet During Peak Hours
If your business’ target audience is located in a specific location, tweet most frequently during that location’s peak hours – typically during business hours on weekdays. For example, a California-based personal injury lawyer would be wise to avoid posting at 3 a.m. when most of their potential clients are sleeping.
Just as you wouldn’t knock on a stranger’s door past normal hours, it’s hard to engage with them on Twitter during off-hours as well.
Fluidly Mix Personal and Business Topics
The point of your company’s Twitter presence is to raise awareness for your company’s services, so never gravitate too far from the self-promotional component.
You should always be seeking to incorporate your company’s services relevantly and trendily into your tweets. However, that doesn’t always have to be the case. Appeal to a geographical base by rooting for a local sports team or by commenting on a piece of widely known area news.
Inject some fun into your company’s Twitter. It doesn’t have to be all business talk.
While viral success is the only way a Twitter account can grow to reach millions overnight, it’s important to realize that gradually developing your company’s Twitter account will eventually result in truly resounding success, opening up a previously untapped area with immense marketing and PR potential. By employing the strategies outlined above, your business can begin to build toward being one of the most prominent Twitter accounts in its niche.
*Lead photo of Twitter logos by Garrett Heath, Creative Commons licensing.
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