Using LinkedIn for marketing

You or your company can use LinkedIn for more than just resumes. Here are a few ways to use it for marketing. Photo: LinkedIn with chocolates

WASHINGTON, July 25, 2013 — It’s no secret that LinkedIn has become increasingly popular among businesses and individuals alike. It’s a great place to build connections, apply to jobs and post them. You are starting to see everyone you know in their best suit, listed as a possible connection. But there is more to this site than headshots and bragging rights.

LinkedIn has become another social media outlet that companies can use to increase their branding/marketing online presence. You should be using LinkedIn as a resource to get more traffic to your site. Use the boards and insert links into your posts on them. Share industry specific information in relevant groups to maintain yourself as an expert on the topic. This can be for both people and business. Make yourself as marketable as you can in your profile, lure people in from the boards and hook them on your website. An online college would benefit from being active in a group about education.  

LinkedIn now has an advertising feature that you can pay for. It’s similar to the advertising you can purchase from Facebook, but it’s more directed at your target audience. You can put your ad right on a groups page to attract those who have reason to care about your ad, rather than being stuck next to grumpy cat and a list of birthdays. This year, 43 percent of all marketers have found a new customer via LinkedIn.

Get Leads
While you are on LinkedIn, you should try looking for potential leads. Look for prospective members that could turn into clients, bosses or employees. Use LinkedIn’s Advanced People Search to connect you to people with specific characteristics like job titles or company sizes. Connect with them, reach out, or invite them into a group you are a part of so they can learn more about you or your company. People won’t always come to you, so LinkedIn is the perfect way to go to them. Be sure to claim your vanity URL; this will make it easier to connect with people, be searched and you’ll be able to put your link on business cards.   

SEO Matters for LinkedIn
There are steps you can take to make yourself or your company more SEO conscious on LinkedIn. The same idea that goes with your website goes with your LinkedIn pages. Each LinkedIn profile gets three links so be sure to use anchor text in your URLs by posting them with the “other” option and use a keyword in it.

Use keywords in your job titles and descriptions to help optimize them. Ask for recommendations and be courteous enough to give some out yourself. Lastly, promote and connect all of your social media sites with each other.

By following some basic LinkedIn practices, you can make the most of this social media site. After all, it wa created for business purposes. Remember that.

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Courtney Gordner

Courtney Gordner is a passionate freelance writer that has expertise in social media and communications. She's a new writer for The Washington Times. Feel free to contact her anytime!

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