WASHINGTON, July 10, 2013 – True, your social media efforts may vary depending on the size of your company and your target audience. False, your CEO doesn’t have to be on social media if the company is. If anyone should be involved in the social media presence of the company, it’s the leader of it!
Here are a few reasons why you should get your boss on at least Twitter, Facebook and LinkedIn.
When a crisis comes knocking, who’s answering your door?
Crisis Communication 101 is when the CEO speaks to the press. Hopefully, this never happens to any of you. But if it does, do you really want the first time the public meets you to be a crisis? We didn’t think so. We all know nowadays everyone is guilty until proven innocent. If the public knows and loves you pre-crisis, they are more likely to see you as innocent before proven guilty. Build the trust before you need it.
Two thirds of consumers say their opinion of a company is affected by their perceptions of the CEO. The impression you have on your employees matter, too. When comparing a social CEO to an unsocial CEO, 17 percent more executives labeled the social CEO more inspiring. You can’t be inspiring if you don’t put yourself out there.
Social media is also a great way to attract new hires. People are more likely to want to work at your company if the CEO has presences online. Social CEOs are also considered to be better leaders than unsocial CEOs.
Do what I do, and what I say!
Having employees on social media is very important for a company. If the boss isn’t linked up, why should the employees? You have to practice what you preach in this aspect. Showing a strong social presence is going to encourage consumers and customers to become a part of your family. Get involved, ask questions, give advice, whatever you have to do online to let people know you are there. Get talking with consumers, customers and your own employees. Drive the conversations so you have control over where they are going.
Finally, if nothing else persuades you to get your CEO on social, maybe a sales increase will. Seventy-eight percent of customers are more likely to purchase from a company whose CEO is active on social media. So, do whatever it takes to get your CEO Tweeting, posting and liking as soon as possible.
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