Four good reasons your company should start a blog

Blogs are everywhere and cover everything. Does your company have one? Here's some things to consider. Photo:

WASHINGTON, August 20, 2013 – Many companies find they are discussing the questions, “Should businesses have a blog?” or “What are the benefits of a blog for business?”  The ultimate decision may vary for each business however following are some of the overwhelming benefits of jumping into the blogging world.

  1. Exposure: Businesses that create a blog to address common questions among their customer base are more likely to be found on search engines. By creating meaningful content to address customers’ needs and questions on a blog, businesses will be one step ahead when attracting new customers. While increasing one’s SEO ranking, companies have the ability to factually educate their audience.  

    Educating one’s audience through a business blog can be done in various ways. As with many business endeavors, think like a customer and what they will be looking for. Providing industry related content, whether it is news, information or updates, it is an excellent way to become a thought leader in one’s industry.

     Similarly, businesses can utilize a blog to provide readers’ how-to posts or detailed product information. Here’s a great example from 12 Palms Recovery Center of how to use your blog to share insight and gain awareness. They use infographics on their blog and promote them on social media sites.

    When people find the infographics interesting and want to share them, they lead other right back to their site. It’s a great way to promote your SEO with link building.
  2. Credibility: Unfortunately, the Internet is full of false information, including various business and industry related content. By providing the meaningful content discussed above, businesses can use this opportunity to share factual and important information, ultimately building credibility.

    Employees of the business, in other words the experts in their fields, should write the blog posts. This again will ensure credibility while empowering employees to have a voice. It is one thing to provide successful and proven effective products or services, but combining this with the thought engaging content on a blog will show complete mastery of a businesses’ industry.
  3. Conversation: A business blog is another excellent outlet to spark conversation with customers. By allowing comments on each post, readers will feel open to share opinions and create meaningful dialogue. The comment section on the blog, as well as the social media sites where businesses would ultimately promote each blog post, are the perfect areas to spark conversation. 

    The ongoing exchange of ideas and information with customers will only continue to build businesses’ trust, credibility and reputation. 
  4. Conversion: Ultimately, business owners want to be able to recognize a conversion from a blog post to a new customer or sale. Creating a business blog is an exciting way to market products in a new light. By engaging customers with credible information, sparking conversation, encouraging employees and becoming a thought leader in an industry are all ways that allow business owners to show off their product.

SEE RELATED: 5 Social Media Sites You Could Be Using

Once readers land on a business blog page, there is significant opportunity to convert them from simply a reader to a purchasing customer. Be sure to include clear calls-to-action, relevant landing pages and links and captivating offers throughout each blog post to lead customers to the business website and ultimately to click “buy.”

In the end, the argument is there for the clear benefits of starting a business blog. There is very little for your business to lose and a great deal to gain. Ultimately, a business blog will increase website traffic, attract new and existing customers and greatly increase the chances of a sale. Incorporating a blog into business plans may just be the innovative idea companies constantly seek. 

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Courtney Gordner

Courtney Gordner is a passionate freelance writer that has expertise in social media and communications. She's a new writer for The Washington Times. Feel free to contact her anytime!

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