WASHINGTON, August 1, 2013— Over the past few years, YouTube has slowly become a place less meant for videos of cats jumping and bloopers and more a place for business marketing. Your company should jump on the YouTube band wagon and use it as a place to stand out from your competitors.
There’s a few things to remember when using the viral video site. Remember to use this outlet to your advantage as you brand yourself on the internet.
Make your own Channel
Before you start anything; you want to have a home base to put all of your videos in one place. You want it to be a place that people can search for you and become a fan of your videos. Put as much information as you can in this channel so your viewers can get to know you and your company.
Tag your videos and sell them
Use proper keywords and tag your videos with them. SEO is an important factor in everything you do online. Make sure your keywords are good ones. There are lots of tools out there that you can use to ensure you’re using the most productive keywords for your market. Remember that the videos you make aren’t TV commercials.
They are a more personal view of your company or product. Promote your videos with all of your other social media and link back to get as many views and followers as you can. You should always tweet your new videos and post them on Facebook.
Interact with your viewers
Use your channel as a place people want to go. Teach them something, offer them something, enter them to win a prize, anything that gives them a reason to return and share your site. Give them a call to action so you can interact with them. Encourage comments, sharing, subscribing and rating.
CJ Pony Parts is showing their customers how to install products that they sell. This is more personal and interactive than directions on paper.
Quality and Consistency
Make sure the videos you are recording are good quality. This can be come with a computer or cell phone, as long as it’s clear. Add music and subtitles to make the videos more appealing. If your company can get away with a little humor, try that too. The voice you create should stay consistent on every video you post.
You want people understand your company more from this, not be confused with the wide range of posts. Create a schedule and stick to it. Just like any other social media site, you should be posting regularly. You can have fun with the videos but make sure they stay professional.
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