EASTON, Md, August 10, 2011 — Vine Connections, an importer of fine Argentine wines, recently announced that the wine formerly known as Budini will now be called Bodini. Why the change? “Vine Connections recently made the decision to change the Budini brand name because another alcoholic beverage company aggressively protects its trademarks that start with the letters “B-U-D,” according to a recent statement issued by the company. It seems obvious to assume that the company is Budweiser.
While it is common knowledge that the big three brewers, Budweiser, Miller and Coors defend their markets aggressively against other brewers this move seems to indicate that these companies are aiming at wineries too. Would a consumer really look at a bottle of Budini Malbec and be confused that it was a Budweiser? Common sense says emphatically no. Just goes to show you how much these companies want to go to protect their brands.
The documentary Beer Wars, a film by Anat Baron, was an eye opening look into the competitive and often cut throat beer market. The story is often compared to David and Goliath with entrepreneurial small brewers like Sam Calagione of Dogfish Head against the big breweries. Small craft brewers have to work harder than the established brewers to get their products on the shelves, if they can at all. Small wineries probably have similar stories to share about competing with wine giants like Diageo, Constellation and Gallo.
Bodini decided not to contest the name change and instead to focus on their missions of making great wines and raising money for the agricultural families of Argentina. The name was originally created from the first letter of each of words in their tag line, Built Upon The Dreams of Individuals Not Institutions.
Today’s web search turned up a winery called Miller Wine Works in California. Hope they are looking for a new name as we speak.
Video Trailer for Beer Wars:
Laurie Forster, The Wine Coach®, is a wine educator and author of the award-winning book “The Sipping Point: A Crash Course in Wine.” Her specialty is delivering wine edu-tainment for corporate events, group tastings and team-building seminars. She is also a sought after guest expert on radio shows across the country, including Martha Stewart Radio. You can reach her on twitter @thewinecoach or on Facebook at www.facebook.com/winecoach.
Read more of Laurie’s work at The Sipping Point in the Communities at the Washington Times.
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