ATLANTA, Nov. 28, 2012 — Walt Disney World guests might soon be able to “plan their itineraries ahead of time,” thanks to new technology the company is planning to announce next year.
On an analyst call earlier this month, Bob Iger, chairman and CEO of The Walt Disney Co., briefly mentioned the new technology, but indicated additional details would be released next year when it is “ready for primetime.”
“In Florida, we are very excited about a new technology roll out, designed to enhance guest experience, and advance and expand guest engagement before their visits,” Iger said, according to a transcript of the call. “We will provide details early next year, but among the many features and benefits of this technology is giving guests the chance to plan their itineraries ahead of time, including access to their favorite, and often our most popular, attractions.”
Disney officials are currently “in a testing phase to make sure the technology is working the way we both expect and need it to work,” Iger indicated on the call.
“We’ve been hesitant to roll out more details to all of you and to the public, for that matter,” Iger said, according to the transcript. “There’s been a fair amount of chatter about the features of this technological advancement or investment. But we’ve been hesitant to give details … before it’s ready for primetime, so to speak. But we’re getting close.”
In an effort to help guests experience more attractions during their visit, Walt Disney World transformed the waiting experience at its parks a decade ago when it rolled out FastPass. Instead of standing in line, guests receive a ticket to come back during a predetermined time window and ride an attraction with a minimal wait. The resort has installed FastPass on more than a dozen of its most popular attractions, including Space Mountain, Splash Mountain and Big Thunder Mountain in the Magic Kingdom.
Earlier this year, Disney also tested the so-called FastPass Plus, which would allow guests to select a time they want to ride a particular attraction, according to numerous reports.
Last month, ABC News reported Disney Parks is “considering replacing paper tickets with electronic wrist bands for admission to its theme parks.”
The organization based its report about the so-called Magic Band on paperwork the company filed with the Federal Communications Commission.
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