NEW YORK, January 2, 2104 — New Balance and runDisney today revealed photos of the new collection of Disney character-inspired running shoes.
Launched in January 2013, the shoes came out of a partnership between New Balance and Disney’s running branch, which organizes races throughout Disney theme parks in Florida and California.
The original shoes in the series were the New Balance 860v3, a stability trainer inspired by Mickey Mouse’s black and red tuxedo look for men and Minnie Mouse’s classic red and white polka dot dress for women.
In December, the companies announced the addition of the 890v4 running shoe to the line. It’s a lightweight, neutral shoe that honors two of Disney’s most popular characters: Cinderella for women and Goofy for men.
“We worked very closely with the Disney team in order to select what characters would come to life in the 890v4 series,” said Josh Rowe, Senior Marketing Manager for New Balance performance sports. “Cinderella and Goofy resonate on such a high level with Disney fans that we wanted to make sure they were the inspiration for the 890v4 designs.”
The original Mickey Mouse and Minnie Mouse shoe styles also got a makeover for 2014. Both the men’s and women’s shoes were updated from the 860v3 to the 860v4 with new depictions of Mickey and Minnie.
The 2014 men’s shoe is inspired by Mickey Mouse as the Sorcerer’s Apprentice, made famous by the 1940 film, “Fantasia.” Minnie Mouse, in her pink and white polka dot dress, is the inspiration for the women’s shoe.
Also new for 2014 are children’s versions of the 860v4 Mickey and Minnie shoes, along with inserts and lace charms themed to each race in the runDisney series of events. Additionally, the shoes will have specially designed New Balance-runDisney co-branded boxes, instead of the standard New Balance shoebox that housed the 2013 pairs.
The first iteration of the runDisney New Balance shoes proved so popular that the initial order of 1,000 pairs sold-out in just 10 hours at Disney’s Health & Fitness Expo at the Walt Disney World Marathon Weekend in January 2013.
“We were just blown away by the response,” said New Balance senior product manager Bryan Gothie in a video about the shoes. “We had to make more shoes to meet up with the demand.”
New Balance produced several thousand more pairs, which sold steadily at runDisney’s other six race weekends at Walt Disney World in Florida and Disneyland in California.
This time, New Balance is launching the 2014 styles with enough shoes to go around.
“My goal is to not run out of them,” Rowe said with a laugh, during a press event at the Disney Wine & Dine Half Marathon Weekend.
The Mickey Mouse and Minnie Mouse 860v4 runDisney shoes will retail for $125. The Cinderella and Goofy 890v4 shoes will sell for $120. And the children’s shoes are $72.
All of the 2014 New Balance runDisney shoe styles will be available exclusively at runDisney race expos starting with Disney’s Health & Fitness Expo at the Walt Disney World Marathon Weekend from January 8-11 at the ESPN Wide World of Sports Complex in Florida. All Disney race expos are free and open to the public.
Scroll through the slideshow above left to see photos of all the new styles.
Karla Bruning is host of On The Run, New York Road Runners’ show about running. Her work has been seen in Newsweek, RunnersWorld.com, Active.com, ABC-TV in New York and over two dozen other outlets. She has finished seven marathons and four triathlons. Follow Karla at RunKarlaRun.com.