NEW YORK, January 30, 2013 — Calling all exhibitionists! Cupid’s Undie Run is bringing “hilarity to charity” in 17 cities nationwide just in time for Valentine’s Day. The PG-13 underwear run is a national fundraiser for The Children’s Tumor Foundation. Run for fun or run to help raise $1 million to fight Neurofibromatosis. All you have to do? Strip to your skivvies and run like a kid again — while they’re not looking, of course.
Organizers describe Cupid’s Undie Run as a “mile-ish run in your bedroom best.” The fun begins indoors at noon on February 9 in most cities and February 16 in Cleveland and St. Louis. The Undie Run itself starts at 2 p.m. followed by awards and an indoors post-run party.
Joining the current city lineup of Washington, D.C., New York City, Atlanta, Seattle, Denver, and Cincinnati are a few towns new to the Undie Run for 2013: Los Angeles, San Francisco, Chicago, Austin, Nashville, Orlando, Minneapolis, Philly, Cleveland, St. Louis, Detroit and Sydney, Australia.
Cupid’s Undie Run began in 2010 when three men — Brendan Hanrahan, Chad Leathers and Bobby Gill — set out to raise awareness for Neurofibromatosis (NF) after Leathers’ brother was diagnosed with the genetic disorder. NF patients suffer from nerve tumors throughout the body, causing blindness, deafness, learning disabilities, and chronic pain. The Children’s Tumor Foundation is a research organization searching for a cure. Fully 100 percent of funds raised by Cupid’s Undie Run go directly to the Children’s Tumor Foundation; Cupid’s Undie Run is a non-profit organization run by dozens volunteers.
Cupid’s Undie Run has raised just over $425,000 so far, with the goal of topping $1 million. Runners pay a $50 registration fee and can set a fundraising goal as individuals or teams. Participants have the chance to earn prizes like custom undies, VIP open bar nights, embroidered bathrobes, engraved iPod Nanos, romantic getaways, and other goodies.
All runners must be at least 21 years old. And kindly, Cupid’s Undie Run provides a free and secure bag check so you don’t have to bare it all whilst going to and from the event.
Don’t live near any of the Cupid’s Undie Run cities? You can still pitch in. Gimbal’s Fine Candies will contribute 15% of its online sales proceeds from their Cherry Lovers candies from January 4, 2013 to March 31, 2013, in addition to a $25,000 donation as a national sponsor of the run. Visit gimbalscandy.com/cupidsundierun to purchase.
For more information about Cupid’s Undie Run or to register in a city near you, visit cupidsundierun.com.
Karla Bruning is host of On The Run, New York Road Runner’s weekly lifestyle web show about running. She has completed six marathons, two triathlons and trains with the New York Harriers. Follow Karla’s “Notes From a Running Nerd” at RunKarlaRun.com, Facebook and Twitter@KBruning.
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