Runner reinvents the water bottle with Simple Hydration

Brian Hock, a graphic designer and average runner, is reinventing the water bottle with Simple Hydration and Kickstarter. But he needs a few good runners to help.

NEW YORK, August 1, 2011—Brian Hock describes himself as an average runner living in Cincinnati, Ohio.  He ran his first marathon at the age of 12, competed for the top-ranked high school team in Ohio, and then ran at Bowling Green State University. Since then, he’s put another five marathons and two Ironman triathlons under his belt. But he’s also put something else under his race belt: a new running product prototype. Brian Hock is reinventing the water bottle.

A graphic designer by trade, Hock got the idea for a new water bottle design while training for the Ironman Louisville in Kentucky. He hated carrying a water bottle and wearing a hydration belt. After doing a little research, Hock discovered he wasn’t alone. He found that many runners hate the traditional products on the market. They also complained about leaky caps and small water bottle openings, which are hard to fill and clean.

Hock set out to design a new water bottle that addressed all of those concerns. Enter Simple Hydration.

The Simple Hydration water bottle hooks onto a runner’s waistband or race belt, and is contoured to fit the shape of the lower back. The 13-ounce bottle has a leak-proof cap, wide opening, and grips to help it stay in place. No more handheld bottles, hydration belts, or leaky caps for runners who want a simpler solution to hydration.

The Simple Hydration water bottle hooks onto a runner’s waistband.

“The most frequent comment I’ve heard from runners is that the idea is so simple they can’t believe nobody else has done it,” Hock says.

For the environmentally concerned runner, Simple Hydration is BPA free and made in the USA from recyclable low-density polyethylene.

What’s even more unique is that Hock is using Kickstarter.com to bring the Simple Hydration water bottle to market. Kickstarter.com allows inventors—and average runners like Hock—to post a product and raise money through pre-orders.

Hock’s goal is to raise $20,000 by Tuesday, August 9. The most expensive item that needs to be funded is the bottle mold. The money Simple Hydration raises on Kickstarter will be used to create the bottle’s mold and fund the cost of an initial production run.

There are seven pledge levels from just a $1 to over $500. To purchase one of the original Simple Hydration water bottles, a $20 pledge serves as your pre-order. Pledges of $85 and more will also receive other Simple Hydration merchandise like T-shirts and hats, in addition to a few water bottles.

As of press time, Hock is less than $700 short of his goal with seven days to go. He hopes to have the bottle shipping by the middle of August.

For more information, visit Simple Hydration, or help Simple Hydration become a reality by making a pledge at Kickstarter.com.

Karla Bruning is an award-winning journalist and running nerd. She has completed four marathons, trains with the New York Harriers and is a member of New York Road Runners. Follow Karla’s “Notes From a Running Nerd” at RunKarlaRun.com, Facebook and Twitter@KBruning.


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Karla Bruning

Karla Bruning is the host of On The Run, a TV and web show from New York Road Runners. Her work has appeared in Newsweek, American Athlete Magazine, RunnersWorld.com, Active.com, The Philadelphia Inquirer, San Francisco Chronicle, Orlando Sentinel, and two dozen other outlets including ESPN2, Universal Sports and ABC in New York. She and her work have also received mentions from The New York Times, Runner's World, Fox Sports, Canadian Running, The Baltimore Sun, and PBS among others. She also covered the 2010 Winter Olympics in Vancouver for The Washington Times.

 

A former Newsweek reporter, Karla has won a Fulbright scholarship for American journalists and reporting grants from the Scripps Howard, Carnegie and Knight Foundations. Karla holds degrees from Amherst College and Columbia University’s Graduate School of Journalism.

 

When not pounding the pavement as a reporter, Karla is pounding the pavement as a runner. She has completed seven marathons, four triathlons, trains with the New York Harriers and is a member of New York Road Runners. She is a writer, editor, and on-camera reporter dedicated to covering the sport of running from a runner’s perspective. Find Karla on RunKarlaRun.com, Twitter@KBruning, Facebook and Google+.

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