Mayweather, Alvarez media tour kicks off in Times Square (Slideshow)


SAN DIEGO, June 24, 2013 – The buildup is officially underway for the September 14 fight between two of boxing’s current superstars, Floyd “Money” Mayweather and Saul “Canelo” Alvarez. The pair appeared at the first stop on their 11 city promotional tour Monday, June 24, in Times Square, New York City.

The appearances are open to the public, and fight fans came in droves to see their champions. Mayweather had many supporters as expected. Alvarez is a superstar in Mexico and members of the Latino community in New York made sure their man had a cheering section too.

SEE RELATED: Boxing: Mayweather still undefeated; unanimous decision over Guerrero

The news conference was well staged and quite a spectacle. But it was rather like the first round of a championship fight between two veterans. The participants kept their distance, sizing each other up. There were no harsh words or insults exchanged, and no trash talk. But each fighter did assert himself.

“The Earth is my turf,” Mayweather said. “You can put me in any ring and I will always come out victorious.”

“In the sport of boxing, it’s everybody’s time, and this is my time,” Alvarez said through a translator as fans chanted “Mex-i-co!” “I’m going to win.”.

Both fighters are undefeated. Showtime hopes the fight will be a huge pay per view draw for the network, especially after a less than enthusiastic reception for Mayweather’s first fight on the network with Robert Guerrero in May. The 12-round fight will be contested at a catch weight of 152 pounds with the super welterweight/junior middleweight belts held by both fighters up for grabs.

SEE RELATED: Boxing results: Canelo Alvarez gets decision over Trout (SLIDESHOW)

“We have America’s No. 1 fighter versus Mexico’s No. 1 fighter. We have the number one pound-for-pound fighter in the sport versus the number one new star in the sport,” said Stephen Espinoza, executive vice president and general manager of Showtime Sports.

Tuesday, June 25
Washington, DC

Location: The Howard Theatre, 620 T Street NW
Fan Arrival Time: 12 noon ET – News Conference Begins 1 p.m. ET
Press Conference Begins: 1:00 p.m. ET

Wednesday, June 26
Grand Rapids, Michigan

Location: Houseman Field, 2055 Rosewood Avenue SW
Fan Arrival Time: 11 a.m. ET - News Conference Begins: 12 noon ET

Location: Chicago Theatre, 175 North State Street
Fan Arrival Time: 5 p.m. CT - News Conference Begins: 6 p.m. CT

Thursday, June 27

Location: Centennial Olympic Park - Southern Company Amphitheatre, 265 Park Avenue West NW (Marietta Street & Andrew Young International Boulevard)
Fan Arrival Time: 12 noon ET – News Conference Begins: 1 p.m.
Press Conference Begins: 1:00 p.m. ET

Friday, June 28

Location: Tina Hills Pavilion at Bayfront Park, 301 North Biscayne Boulevard
Fan Arrival Time: 2 p.m. ET - News Conference Begins: 3 p.m. ET

Sunday, June 30
Mexico City, Mexico

Location information to be announced separately.

Monday, July 1

Location: Union Station at Minute Maid Stadium (Main entrance of stadium), 501 Crawford Street
Fan Arrival Time: 12 noon p.m. CT - News Conference Begins: 1 p.m. CT

San Antonio
Location: The Alamo, 300 Alamo Plaza
Fan Arrival Time: 5 p.m. CT - News Conference Begins: 6 p.m. CT

Tuesday, July 2

Location: Herberger Theater, 222 East Monroe Street
Fan Arrival Time: 11 a.m. MT - News Conference Begins: 12 noon MT

Los Angeles
Location: Nokia Plaza L.A. LIVE, 777 Chick Hearn Court
Fan Arrival Time: 6:30 p.m. PT - News Conference Begins: 7:30 p.m. PT

Grand Rapids is Mayweather’s hometown, hence the reason for the stop on the tour.

Fight fans, if you’ve never been to a big championship prize fight in person or any of these media events, do yourself a favor. Get your friends together, pack the kids in the car and get there. While some might be disappointed by the lack of fireworks, you get to see two great boxers and world class athletes up close with your own eyes, not through a TV camera. Mayweather is the world’s best paid athlete; Alvarez is arguably one of Mexico’s greatest sports stars.

Admission to each stop will be free and open to the public on a first-come, first-served basis. Perhaps the rest of the events will be just as mild, but you never know whether the fighters might start getting under each other’s skin after a few stops.

Gayle Lynn Falkenthal, APR, is President/Owner of the Falcon Valley Group in San Diego, California. She is also a serious boxing fan covering the Sweet Science for Communities. Read more Ringside Seat in the Communities at The Washington Times. Follow Gayle on Facebook and on Twitter @PRProSanDiego. Gayle can be reached via Google +


Please credit “Gayle Falkenthal for Communities at” when quoting from or linking to this story.  

Copyright © 2013 by Falcon Valley Group


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Gayle Falkenthal

Gayle Lynn Falkenthal, MS, APR, is President of the Falcon Valley Group, a San Diego based communications consulting firm. Falkenthal is a veteran award winning broadcast and print journalist, editor, producer, talk host and commentator. She is an instructor at National University in San Diego, and previously taught in the School of Journalism & Media Studies at San Diego State University.


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