WASHINGTON, DC, September 20, 2102 – Self-described “food freedom” activist Max Kane wants to send the government a message that consumers care about the source of their food and should not be denied the right to buy directly from farmers.
In the wake of raids on small family farms, buying clubs and natural food stores in the U.S., as profiled in the 2011 documentary Farmageddon, Kane has just launched a new website to “declare to the world the foods that are important to them and to their household,” including grassfed beef and raw milk.
FarmMatch.com is a mapping and matching platform that matches up consumers and markets and buying clubs. With the government cracking down on people’s right to buy food directly from farms, the farm food movement is “under siege,” Kane says. This new platform aims to demonstrate that a large number of people eschew the grocery store in favor of direct buying from farms.
“It’s important that we get together as a community and declare the food that’s important to us and to do it on a map,” Kane says. The free service connects consumers to markets and buying clubs and also to others in the community who share similar eating habits. Users set up a profile and indicate what foods they are interested in purchasing and with what quality standards. Included are check boxes for non-GMO seeds, 100% grassfed, raised on pasture, and raw dairy. If you check it, perhaps the government will listen, goes the reasoning.
Launched just nine days ago, the international site already has hundreds of users across the U.S. in addition to people from the U.K. and Pakistan. Farms listed include those of farm freedom pioneers Sally Fallon Morell and Mark McAfee. Kane has built the website to give consumers a platform to share what is important to them. Unfazed by the recent Standford University report that shows no benefit to eating organic food over “conventional” foods, Kane and other advocates of organic and sustainably-raised food persist in believing in the superiority of produce raised without harsh chemicals and of animals raised on pasture rather than feedlots.
Kane is on tour promoting FarmMatch.com, which he hopes will be a “galvanizing catalyst to food freedom of fresh local farm food.” This weekend he heads to the Mother Earth News Fair outside of Pittsburgh where many other local and sustainable food giants will also be speaking.
After a packed house at a potluck event last night in Takoma Park, he’ll talk to another group of DC-area locavores tonight in Silver Spring, Maryland to discuss the origins of the website. He hopes to leverage FarmMatch.com to create a wave of local and natural support for local, raw, and non-GMO foods.
Liz Reitzig, co-founder of the Farm Food Freedom Coalition, called the new website “pivotal in connecting people to real foods and those who produce it.” Kane hopes the site will “build community through food and give a voice to consumers” and that its launch will help lead to the resolution of many other issues we are facing in our food system.
Anyone interested in attending tonight’s DC-area event organized through the Northern Virginia Whole Foods Meetup group can contact Reitzig for the address at 301-807-5063.
And soon, FarmMatch.com should let you find your own foodie friends for more tasty – or educational – events.
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