Top 6 Racy Super Bowl Ads: America's game no longer family friendly

Super Bowl ads and half time show have made it so the Big Game is no longer safe family-friendly viewing Photo: GoDaddy.com

WASHINGTON, DC, February 4, 2013  - I watched the Super Bowl last night at my neighbor’s home at a party that included several kids of varying ages, including several boys ranging from ages 11 and up.  Overall, the watch party was a pretty fun experience. There were several families there with siblings and even father and son pairs rooting for opposing teams. It made the celebration and game watching that much more exciting.

Normally, I look forward to watching the Super Bowl commercials, especially the humorous ones meant to make us chuckle and provide comic relief during those intense bowl games. Indeed, the commercials add to the entertainment value of the Super Bowl watch party experience. By now, in Super Bowl history, the commercials may have even eclipsed the usually over-hyped half-time performance and shows.  Traditionally, audiences are teased and egged to look forward to show-stopping, jaw-dropping headliners to wow us during the half-time break. 

Topless girl in a Fiat SuperBowl commercial.

However, as many parents realize, both the half time shows and the ads have become more and more Rated R and PG13 and not necessarily suitable for young kids to watch. It was this way long before “boob-gate” when Janet Jackson had a “wardrobe malfunction” and supposedly accidentally revealed her pasty-covered breast after show co-star singer Justin Timberlake ripped off her top to the lyric, “Ima have you naked by the end of this song.”

The hypersexualized Super Bowl has been evolving, and last night was no different.  From highly sexualized perfume ads to flesh-filled car commercials to audible sloppy wet kisses, the caliber of commercials ranged in quality but maintained a steady flow of sensuality and provocativeness.

The excitement of the 11, 12 and 13 year old boys over seeing Beyonce made me uncomfortable, to say the least.  They hoot and hollered with exceptional excitement at every finger bite, pelvic thrust, floor writhing, and hair whip. It was quite awkward with my 10-year old sitting closely by.  I wanted to perish the thought that my boy was even at the stage of his peers and having similar lustful thoughts about a woman three times their age.

“Jay Z is a lucky man,” one kid said out loud about the business man, rapper and mogul who has been married to the pop star for 5 years and shares a daughter, Blue Ivy, with him.

I don’t want to complain about the chiseled Adonis of a model featured in the Calvin Klein Concept underwear commercial, but to be fair, should point out the obvious that it too was an unabashed and explicit dishing up of sexy man candy in his underwear. That also could be a bit much for younger girls, and boys if we are to be PC and honest about it.

Calvin Klein Super Bowl Commercial still.

In short, the point could just be that the Super Bowl has long since abandoned its roots as the all around family event focused on football for something at least suggestive if not flat out sexual.  Parents need to be cautioned and prepared to either skip the ads and half time show to watch later when their children are not around or just let it flow, but be prepared for all the questions that may come later. Both are unsavory options, but choices that must be made.

The only other alternative is to watch the Animal Planet’s Puppy Bowl instead. Hey, there’s an idea!

Below are the top 6 raciest ads shown last night:

1. Perfect Match – Go Daddy Bar Refaeli’s Big Kiss!


2. Concept -  Calvin Klen 


3.  Model Kate Upton washes a car in slow motion -Mercedes Benz CLA


4. Topless - Fiat 500 Abarth


5. Megan Fox in Bath - Motorola


6.  Prom - Audi

 


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Jeneba Ghatt
Jeneba Jalloh Ghatt is a former journalist turned lawyer turned citizen journalist. Currently, she manages her boutique communications law firm, where she has represented small businesses and nationally-recognized civil and consumer rights organizations before the United States Supreme Court, federal courts and the FCC. She also covers the White House and US Congress for the online news site Politic365.com while authoring her own influential blog JenebaSpeaks.com which is frequently accessed by top policy makers and think tanks, and the investment community. JenebaSpeaks.com focuses on the intersection of politics and technology and reports on policies and rules in the communications and tech sector.
 
Before opening her law firm, The Ghatt Law Group, which was the first communications firm owned by women and minorities, Jeneba regulated Comcast and Starpower as the Assistant General Counsel for the District of Columbia's Office of Cable Television and Telecommunications, and at one point was the only communications regulatory attorney in the entire city. She is founding member and policy chair for a new trade association, the National Association of Multicultural Digital Entrepreneurs and provides advice and counsel to new businesses in the tech industry, particularly small businesses owned by women and minorities.

Born in Sierra Leone, West Africa, but raised in the United States by her Catholic mom and Muslim dad, she started her college career creating web content for one of the earliest websites in history while working part time for the University of Maryland's Office of Technology. Following her graduation from the Catholic University of America, Columbus School of Law, she founded and co-wrote one of the earliest blogs and since then has gone on to found and author six different widely read and influential blogs. She was one of only 22 writers and bloggers to attend the first White House summit for African American media.
 
She holds a Certificate in Communications Law Studies from Catholic; a Juris Doctor from there as well, and a Master of Law in advocacy degree from the Georgetown University Law Center where she first taught and lectured as a Staff Attorney and Graduate fellow at that law school's Institute for Public Representation. She later went on to teach Media Law at the University of Maryland at College Park and guest lecture at Yale Law School and Penn State University, College of Telecommunications. She is well skilled and versed with social media and manages several Twitter, Facebook, Linked In accounts and groups.
 
She sits on the board of several non profits and trade associations.

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