CHICAGO, August 1, 2012 — “There’s no telling when Mitt will choose his VP. But when he does, be the first to find out with Mitt’s VP app.” –mittromney.com
Mitt Romney is going to announce his vice-presidential choice via cell phone app. If you can afford a smartphone, Romney will tell you first.
Cell phones with internet access are increasingly becoming “the norm.” These days it’s not just business executives and tech-savvy twenty-somethings that surf the web on their phone. It is soccer moms, teenagers and almost anyone waiting in that interminable line at the post office.
Unfortunately, care packages still can’t be mailed by text. Less-personalized packages can be ordered online, of course. In fact, there are apps for that.
So it is really not surprising that Romney would decide to use an app to announce his running mate to the world. What Mitt doesn’t seem to understand is that the whole world doesn’t have smartphones.
Some of those soccer moms mentioned above gave up their data plans when they needed the money to put gas in the van. People who are out of work cannot afford data plans.
Farmers whose crops have dried up cannot put money they can’t replace into a data plan.
To be sure, none of these people will have to wait long to find out who the lucky vice-presidential hopeful is. No doubt that name will be all over the media within nano-seconds.
Knowing that the info will spread like wildfire anyway, why did Mitt decide to go with the app? Maybe he wanted to show that he is up to date with current technology. The application is available on Android and at the App Store. Maybe he wanted to give the impression that he is reaching out directly to you, his faithful supporter.
And if you share with friends, you can earn exclusive campaign gear! Of course, most of them will tell you they just saw it online.
It is doubtful that the campaign has more sinister uses in mind, however the Android version permissions include access to your GPS location and your network-based location, as well as full access to your internet and permission to write to and delete from your USB storage and SD card.
All of which means nothing to most of us and may very well be normal for all apps. Conspiracy theorists could have a field day with this stuff, though.
One of Team Mitt’s challenges is swaying undecided voters and those who voted for Obama but who are now doubtful. Mitt needs to convince them that, offshore accounts and secret tax returns aside, he will take care of all of us.
He has the best interests of the whole country at heart, not just the interests of the 1% or the special interest groups.
Using a smartphone to announce his VP choice does not help with that goal. It is not a major campaign gaffe, in fact it barely even measures on the Mitt Romney Gaffe Scale. But the app conveys, yet again, that the 1% Mitt considers when making decisions is not the lower 1%.
The whole country does not have smartphones. But the people Mitt wants to inform first do.
To contact Julia Goralka, send a message above. Her reply will not say “Sent via smartphone.”
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