Odesk and Elance merger makes outsourcing a resource for smaller companies

When we “outsourcing” talk, it’s often by TV's talking heads demonizing it for stealing American jobs. Photo: Dreamstime / Proof of license on file

WASHINGTON, December 30, 2013 – Outsourcing tasks isn’t just for multi-national companies. Even something as simple as hiring a freelancer could be considered outsourcing. And just like large ones, small businesses outsource using domestic resources almost every day. They outsource their marketing, maintenance, IT needs, and much more. 

Smaller companies can also take advantage of the lower costs of similar services from overseas markets.


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This is the type of outsourcing that is demonized: going offshore to find lower wage individuals to do work for you. Most large businesses do this because it makes a lot of sense for their bottom line.

But it also makes sense for a mid-sized to small business to take advantage of this cheap labor pool.

Recently, it was announced that the two largest off-shore freelancing sites, Odesk and Elance, would be merging. These two sites allow individuals to post jobs and receive job applications from freelancers all over the world, including the U.S. 

Odesk and Elance perform tests, track ratings, and do other quality assurance checks to ensure that the clients can find the right freelancer to complete their job. 


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Both sites allow their clients to set the terms of the contract, meaning that if you are wary of a first time contractor, you can pay a small percentage up front, with the remainder to be paid upon successful completion of the task, the parameters of which you also define.

Setting up the account is free. You simply log onto Odesk or Elance and create a hiring account and begin posting jobs. You will want to ensure that you keep your standards reasonably high in order to get the best-quality candidate.

Also, be wary of candidates that don’t have the specialties you are looking for but who are still applying to your job posting. To verify this, you can easily view a candidate’s background and their previous work to give you an idea of their level of expertise and capabilities.

Outsourcing gives you the opportunity to take advantage of cheap labor and still get good quality. Oftentimes the contractors you’ll find overseas have numerous college degrees and years of experience in their field of expertise.

From writing to designing to programming, there isn’t much you can’t have accomplished for you at a much cheaper rate than you can find by heading overseas. So, don’t allow these advantages to be exploited solely by the big boys of business. Your small business can begin benefiting from outsourcing today.


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Mike Templeman

Mike Templeman has worked in the online marketing industry for the past 10 years. He’s passionate about organic marketing. He is an independent marketing consultant that specializes in all things digital marketing. You can find out more about Mike at www.foxtailmarketing.com

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