Skyfall sets James Bond film box office record in U.S. debut

The 23rd film in the James Bond franchise got help from IMAX to set a record this weekend. Photo: AP Photo/Sony Pictures, Francois Duhamel

SAN DIEGO, November 11, 2012 – Thanks to a little help from technology, Sony-MGM’s 23rd film in the James Bond franchise, “Skyfall,” had the biggest opening weekend for any James Bond film in the United States.

As reported by Variety, “Skyfall” has earned an estimated $87.8 million. Worldwide, after three weeks the film has made $518.6 million.

“Skyfall” is the first James Bond film in the IMAX format, and $13.1 million of its ticket sales were from Imax theatres, about 15 percent of the total.

The previous records for the opening weekend box office for the Bond series was “Quantum of Solace” in 2008, earning $67.5 million; and “Casino Royale” in 2006, which earned about $40 million. Neither were shot in Imax or shown in Imax theaters. 

Two British icons opened the 2012 London Summer Olympics: Queen Elizabeth II, and Daniel Craig as Agent 007, James Bond. Photo: BBC

“Skyfall” benefited from tremendous build-up including James Bond’s spectacular appearance at the opening of the 2012 London Summer Olympics, parachuting with Queen Elizabeth II to the Olympic Stadium. Former Bond actors Sean Connery and Roger Moore have both said Daniel Craig in “Skyfall” is the best James Bond of all time. Moore told PEOPLE Magazine he’d like to do another Bond film, but this time as a villain.

Will “Skyfall” go on to earn more money than any other Bond film in the history of the series? The current record adjusted for inflation is held by the 1965 Bond film “Thunderball,” which took in $508 million in ticket sales in North America, and a stunning $1.035 billion worldwide.  “Thunderball” cost $9 million to make – that would be $66 million today. “Skyfall” cost $230 million.

Thanks to The-Numbers.com for providing the original box office figures. 

 

Gayle Lynn Falkenthal, APR, is President/Owner of the Falcon Valley Group in San Diego, California. Read more Media Migraine in the Communities at The Washington Times. Follow Gayle on Facebook and on Twitter @PRProSanDiego.

Gayle can be reached via Google+

 

Please credit “Gayle Falkenthal for Communities at WashingtonTimes.com” when quoting from or linking to this story.   

 

 

Copyright © 2012 by Falcon Valley Group


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Gayle Falkenthal

Gayle Lynn Falkenthal, MS, APR, is President of the Falcon Valley Group, a San Diego based communications consulting firm. Falkenthal is a veteran award winning broadcast and print journalist, editor, producer, talk host and commentator. She is an instructor at National University in San Diego, and previously taught in the School of Journalism & Media Studies at San Diego State University.

 

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